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© 2026 ADME. All rights reserved.PrivacyTermsEditorial standards
← Newsroom/Chinese brands

Freelander 8 2027: Chery and Land Rover’s revived ’90s soft-roader confirmed for Australia

Compiled by ADME Newsroom from 2 sources

First reported by Chasing Cars · 1 October at 3:39 pm

Who's covering this — 2 articles

Motoring press
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Industry trade
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Image: Chasing Cars

The quick read

Full coverage

Chasing Cars·Motoring press·1 October at 3:39 pm

Freelander 8 2027: Chery and Land Rover’s revived ’90s soft-roader confirmed for Australia

The Land Rover Freelander is returning to Australia after a decade away, much bigger and more Chinese than before. A joint venture between Chery and Jaguar Land Rover, Freelander, now a brand of its…

Read at Chasing Cars →
AutoTalk Australia·Industry trade·1 October at 9:07 am

Freelander confirmed for Australia and NZ in 2027

Freelander will launch in Australia and New Zealand in 2027 as a standalone premium all-terrain brand jointly developed by Jaguar Land Rover and Chinese carmaker Chery. The venture revives the…

Read at AutoTalk Australia →

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The quick read

  • The Land Rover Freelander is returning to Australia in 2027 as a standalone premium all-terrain brand.
  • The Freelander brand is now a joint venture between Chery and Jaguar Land Rover.
  • The new Freelander will launch in Australia and New Zealand in 2027.
  • The Freelander's return will challenge existing premium SUV players in the Australian market.

For dealers: The Freelander's return will require Australian dealers to reassess their stock and ordering strategies to capitalize on the brand's revived reputation and Chinese-backed value proposition.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The Freelander's return as a standalone premium all-terrain brand will directly challenge existing premium SUV players in the Australian market, forcing them to reassess their pricing and product offerings.

What it means for the order bank

Australian dealers can expect a surge in interest for the Freelander 8 2027, given its decade-long absence and revamped Chinese-backed proposition, which will likely impact their stock and ordering strategies.

The joint venture between Chery and Jaguar Land Rover brings a unique blend of Chinese manufacturing efficiency and British luxury expertise, potentially altering the competitive landscape in the premium SUV segment.

Competitor Response and Pricing

Competitors like Audi, BMW, and Mercedes-Benz will need to respond to the Freelander's entry, potentially leading to a pricing war that could erode margins across the premium SUV segment.

The Freelander's launch in 2027 provides Australian dealers with a unique opportunity to reassess their marketing and lead handling strategies, focusing on the brand's revived reputation and Chinese-backed value proposition.

Actionable Insights

This week, Australian dealers can start reviewing their current SUV offerings and pricing strategies to identify potential vulnerabilities and opportunities for growth, ensuring they are well-prepared for the Freelander's arrival in 2027.

Go deeper — ADME analysis

  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →
  • Ute wars 2026: Ranger holds the crown, the Shark 6 crashes the party, and the Tasman stumbles →