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From 750 events to 15: how Parkes is using fleet data to change behaviour

Compiled by ADME Newsroom from 1 source

First reported by Fleet Auto News · 17 September at 11:33 am

Who's covering this — 1 article

Industry trade: 1

Image: Fleet Auto News

The quick read

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Fleet Auto NewsIndustry trade17 September at 11:33 am

From 750 events to 15: how Parkes is using fleet data to change behaviour

Parkes Shire Council is a finalist in the Fleet of the Year category in the 2026 Fleet News Group Awards. Its safety program shows why, using telematics, driver scorecards, trailer braking data and…

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← Newsroom/Industry

From 750 events to 15: how Parkes is using fleet data to change behaviour

Compiled by ADME Newsroom from 1 source

First reported by Fleet Auto News · 17 September at 11:33 am

Who's covering this — 1 article

Industry trade: 1

Image: Fleet Auto News

The quick read

Parkes Shire Council is a finalist in the Fleet of the Year category in the 2026 Fleet News Group Awards.
The council's safety program uses telematics, driver scorecards, and trailer braking data to change driver behaviour.
The program has reduced events from 750 to 15.
The council's approach highlights the importance of data-driven fleet management.

For dealers: The success of Parkes Shire Council's safety program highlights the importance of data-driven approaches to fleet management and has significant implications for commercial vehicle sales.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Parkes Shire Council's finalist position in the Fleet of the Year category is a testament to the effectiveness of its safety program, which leverages telematics, driver scorecards, and trailer braking data to change driver behaviour.

The use of data-driven approaches to improve fleet safety has significant implications for the automotive industry, particularly in the context of commercial vehicle sales.

The Role of Data in Fleet Management

The fact that Parkes Shire Council has reduced its events from 750 to 15 suggests that its safety program has been highly successful in identifying and addressing risky driving behaviours.

This success can be attributed to the council's use of telematics and driver scorecards, which provide valuable insights into driver performance and help to identify areas for improvement.

Implications for Commercial Vehicle Sales

The effectiveness of Parkes Shire Council's safety program has significant implications for commercial vehicle sales, as it highlights the importance of data-driven approaches to fleet management.

Commercial vehicle buyers are likely to take notice of the council's success and seek out similar solutions for their own fleets, which could drive demand for vehicles equipped with advanced safety features.

Actionable Insights for Dealers

Dealers can learn from Parkes Shire Council's approach by prioritizing the sale of vehicles equipped with advanced safety features and highlighting the benefits of data-driven fleet management to their commercial customers.

By taking a proactive approach to promoting safety and data-driven fleet management, dealers can differentiate themselves from competitors and attract commercial customers who are looking for ways to improve their fleet safety and reduce costs.