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← Newsroom/Industry

From SMEs to enterprises: How technology is reshaping novated leasing for everyone

Compiled by ADME Newsroom from 1 source

First reported by Fleet Auto News · 30 October at 2:58 pm

Who's covering this — 1 article

Industry trade
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The quick read

Full coverage

Fleet Auto News·Industry trade·30 October at 2:58 pm

From SMEs to enterprises: How technology is reshaping novated leasing for everyone

Novated leasing has traditionally been associated with large employers that have thousands of employees and the resources required to establish and promote a salary packaging program. Digital…

Read at Fleet Auto News →

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The quick read

  • Novated leasing is traditionally associated with large employers
  • Digital technology is reshaping novated leasing
  • Salary packaging programs require significant resources
  • Novated leasing is expanding beyond large enterprises

For dealers: Australian dealers should be aware of the changing landscape of novated leasing as it may impact their sales strategies

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The expansion of novated leasing beyond large enterprises presents an opportunity for dealers to tap into a new market segment

What it means for sales volume

Dealers who adapt to the changing novated leasing landscape can potentially increase their sales volume by targeting smaller employers and SMEs

The use of digital technology in novated leasing can streamline the process and make it more accessible to a wider range of employers

Impact on marketing strategies

Dealers should consider revising their marketing strategies to target smaller employers and SMEs, highlighting the benefits of novated leasing for their employees

The key to success lies in understanding the needs of smaller employers and tailoring sales approaches accordingly

Action plan

This week, dealers can start by researching and identifying potential SME clients and developing a tailored sales pitch to showcase the benefits of novated leasing for their business