Geely delivers its 20,000th plug-in EV in Australia, in just 18 months

ADME commentary

The ADME angle

Geely's rapid sales milestone is a wake-up call for Australian dealers who have been slow to adapt to the EV market, with the Chinese brand's success demonstrating a clear appetite for plug-in vehicles among local buyers.

The EX2 model, in particular, has been a key driver of Geely's sales, and its popularity suggests that Australian consumers are looking for affordable and feature-packed EV options.

What it means for the order bank

Dealers who fail to stock a range of EV models, including those from Chinese brands like Geely, risk missing out on sales as consumers increasingly look for alternatives to traditional petrol-powered vehicles.

The fact that Geely has achieved 20,000 sales in just 18 months since launching in March 2025 indicates a level of demand that cannot be ignored, and dealers must be prepared to meet this demand with adequate stock levels and knowledgeable sales staff.

Competitor response and pricing

As Geely continues to gain traction in the Australian market, other manufacturers will be forced to respond with their own EV offerings, potentially leading to a pricing war that could squeeze margins for dealers who are not prepared.

Dealers who are able to offer competitive pricing and a range of EV models will be well-placed to take advantage of the growing demand for plug-in vehicles, while those who fail to adapt risk being left behind.

Taking action

This week, dealers should review their current stock levels and ordering processes to ensure they are adequately prepared to meet the growing demand for EVs, and consider adding Chinese brands like Geely to their lineup to remain competitive.