Geely Starray EM-i vs EX5: Similar SUVs, similar prices — but novated leasing changes the maths
Compiled by ADME Newsroom from 1 source
First reported by Fleet Auto News ·
Image: Fleet Auto News
The quick read
- The Geely Starray EM-i and EX5 are similar SUVs with similar prices.
- Novated leasing changes the maths when comparing the two models.
- The EX5 may become more attractive to buyers who can take advantage of novated leasing.
- Dealers must be prepared to discuss the benefits of each vehicle in the context of the buyer's specific circumstances.
For dealers: Australian dealers need to understand the impact of novated leasing on the total cost of ownership to effectively sell the Geely Starray EM-i and EX5.
AI-assisted summary of the coverage below — check the original reporting before relying on specifics.
ADME commentary
The ADME angle
The comparison between the Geely Starray EM-i and the fully electric EX5 reveals a critical consideration for Australian dealers: the impact of novated leasing on the total cost of ownership.
This difference in leasing treatment can significantly alter the perceived value of each vehicle, with the EX5 potentially becoming more attractive to buyers who can take advantage of novated leasing.
Pricing and Margin
The similarity in pricing between the two models means that dealers must be prepared to discuss the benefits of each vehicle in the context of the buyer's specific circumstances, including their leasing arrangements.
Dealers who can effectively communicate the value proposition of each model, including the impact of novated leasing, will be better positioned to meet the needs of their customers and maximize sales.
Competitor Response
Other Chinese brands, such as MG and BYD, may also need to consider the impact of novated leasing on their vehicle offerings, potentially leading to a shift in the competitive landscape.
Showroom Strategy
To capitalize on this opportunity, dealers should ensure that their sales teams are well-versed in the details of novated leasing and its application to the Starray EM-i and EX5, enabling them to provide informed guidance to customers.
Full coverage
Geely Starray EM-i vs EX5: Similar SUVs, similar prices — but novated leasing changes the maths
If you walked into a Geely showroom and compared the Starray EM-i with the fully electric EX5, the decision might initially look fairly straightforward. Both are five-seat, front-wheel-drive SUVs…
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