GWM doubles the fun, with inaugural Funnest Runner(s) crowned at City2Surf

ADME commentary

The ADME angle

GWM's new 3.0-litre turbo-diesel engine, delivering 170kW and 620Nm of torque, will give Australian dealers a competitive edge in the diesel segment, particularly with the Cannon Alpha and TANK 500 models.

The segment-leading diesel fuel efficiency of these models will be a major selling point, as fuel costs remain a key concern for many Australian buyers.

Competitor Response

Other OEMs, particularly those with diesel offerings in the same segment, will need to reassess their fuel efficiency claims and potentially adjust their pricing and marketing strategies to remain competitive.

The City2Surf event, where GWM crowned the inaugural Funnest Runner(s), demonstrates the brand's willingness to engage with the Australian market and build brand awareness through unique events and sponsorships.

Showroom Traffic and Stock

Dealers can expect increased interest in the Cannon Alpha and TANK 500 models, and should ensure they have adequate stock levels to meet demand, particularly in regional areas where diesel vehicles are more popular.

Pricing and Margin

The competitive advantage provided by the new engine and fuel efficiency will allow dealers to maintain or even increase pricing on these models, potentially leading to increased margins and revenue.

To capitalize on this opportunity, dealers should review their current stock and pricing strategies for the Cannon Alpha and TANK 500 models and adjust their marketing efforts to highlight the benefits of the new 3.0-litre turbo-diesel engine.