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© 2026 ADME. All rights reserved.PrivacyTermsEditorial standards
← Newsroom/From the OEMsEVs & hybridsChinese brandsUtes & 4x4s

GWM says Australia isn’t ready for electric utes

Compiled by ADME Newsroom from 2 sources

First reported by 7NEWS · 22 September at 5:57 pm

Who's covering this — 2 articles

Broadcast news
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Motoring press
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Image: 7NEWS

The quick read

Full coverage

7NEWS·Broadcast news·22 September at 5:57 pm

GWM says Australia isn’t ready for electric utes

As it adds a new diesel engine and more plug-in hybrids across its Cannon range, GWM says Aussies aren’t ready for an all-electric ute just yet.

Read at 7NEWS →
CarExpert·Motoring press·22 September at 4:52 pm

GWM says Australia isn’t ready for electric utes

As it adds a new diesel engine and more plug-in hybrids across its Cannon range, GWM says Aussies aren’t ready for an all-electric ute just yet.

Read at CarExpert →

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The quick read

  • GWM is adding a new diesel engine to its Cannon range.
  • The brand is also introducing more plug-in hybrids across the range.
  • GWM believes Australian buyers are not yet ready for an all-electric ute.
  • The decision prioritizes consumer demand and preferences over technological advancements.

For dealers: Australian dealers should prepare for continued demand for diesel and hybrid utes, particularly in the Cannon range.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Aussie buyers are being told they're not ready for electric utes, which means dealers can expect continued demand for diesel and hybrid options in the ute segment.

The Cannon range is a key player in this market, and the addition of a new diesel engine and more plug-in hybrids will likely drive sales and increase showroom traffic for GWM dealers.

What it means for the order bank

Dealers should be preparing to stock up on diesel and hybrid Cannon models, as these are likely to be the most popular options among Australian buyers.

The decision by GWM to hold off on releasing an all-electric ute suggests that the brand is prioritizing consumer demand and preferences, rather than pushing a particular technology or agenda.

Competitor response

Other brands in the ute segment, such as Toyota and Ford, will likely take note of GWM's strategy and consider their own approach to electrification.

Dealers should be monitoring their competitors' pricing and product offerings, as well as consumer response to these, in order to stay competitive.

Taking action

This week, dealers can take a decisive action by reviewing their current stock and ordering levels for diesel and hybrid utes, and adjusting these to meet expected demand.

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →