GWM Tank 300 PHEV review: FINALLY the SUV you’ve been looking for? - ADME

The quick read

GWM has launched the Tank 300 PHEV in Australia, combining a 2.0-litre petrol engine with a plug-in hybrid drivetrain
The Tank 300 PHEV was tested in Victoria's Big Desert, tackling towering dunes and exploring the Border Track
The GWM Tank 300 Hi4-T was used for the test, which included searching for mud and cooking lunch
The Tank 300 PHEV is a significant addition to the Australian SUV market

For dealers: Australian dealers should take note of the GWM Tank 300 PHEV as a potential competitor in the SUV segment

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Introduction to a new competitor

The launch of the GWM Tank 300 PHEV in Australia is a significant event for dealers, as it brings a new competitor to the SUV segment, which is already crowded with established brands

The GWM Tank 300 PHEV's plug-in hybrid drivetrain is a key differentiator, and its ability to tackle challenging terrain, as demonstrated in the Big Desert test, will appeal to buyers looking for a capable and versatile vehicle

Competitor analysis

The GWM Tank 300 PHEV's combination of a 2.0-litre petrol engine and plug-in hybrid drivetrain sets it apart from other SUVs in the market, and its pricing will be crucial in determining its competitiveness

The fact that the GWM Tank 300 Hi4-T was used for the test, and performed well in challenging conditions, suggests that the Tank 300 PHEV will be a credible competitor to established brands such as Toyota and Ford

Action for dealers

Dealers should review their current SUV offerings and pricing strategies to ensure they are competitive with the GWM Tank 300 PHEV, and consider offering test drives and demonstrations to showcase the capabilities of their own vehicles

One decisive action a dealer could take this week is to research the GWM Tank 300 PHEV's specifications and pricing, and prepare a comparison with their own SUV models to identify areas of strength and weakness

Go deeper — ADME analysis

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