← Newsroom/EVs & hybrids

Honda Super-One review: Is this tiny $36,900 electric car worth it?

Compiled by ADME Newsroom from 4 sources

First reported by The Driven · 1 October at 3:29 pm

Who's covering this — 4 articles

Motoring press: 3
EV specialists: 1

Share

Image: The Driven

The quick read

Full coverage

The DrivenEV specialists1 October at 3:29 pm

Honda Super-One review: Is this tiny $36,900 electric car worth it?

Honda’s first electric car for Australia is tiny, full of character and comes with a pretend gearbox. But with just 202km of claimed range, can the Super-One’s personality justify its $36,900 price…

Read at The Driven →

CarsGuideMotoring press1 October at 12:01 am

Honda Super-One 2026 review Australia: Pint-sized new EV challenges BYD Atto 1 – at a price premium

The 2026 Honda Super-One lands in Australia as Honda's first electric vehicle, offered in two grades: a base model and the pricier Two-Tone, finished in Violet Boost with a blackout roof. Byron…

Watch at CarsGuide →

Chasing CarsMotoring press1 October at 12:01 am

Honda Super-One 2027 review

Remember the diminutive, fuel-sipping Japanese ‘Kei’ cars that used to populate Aussie roads during decades past? They never sold in huge numbers but they were popular enough to be a common sight…

Read at Chasing Cars →

CarExpertMotoring press1 October at 12:00 am

2027 Honda Super-One review

Honda's adorable kei-class EV has finally landed, but only a small number of Aussies will enjoy its fun-loving driving character and smart tech.

Read at CarExpert →

More from the newsroom

Fuel giant Ampol zooms past Tesla as Australia’s top EV charger owner

AutoTalk Australia

Nissan wants its Chinese EVs for Australia, new Leaf stays on hold

Nissan Pixo, Micra baby EVs ruled out for Australia

Tesla Model 3 entry cut by $9000 as part of MY27 update

Tesla Model 3 becomes Australia's cheapest electric sedan

2027 Tesla Model Y Performance gets $4500 price cut amid move to Chinese sourcing

The ADME Newsroom is a news aggregator. Headlines, excerpts and article images remain the property of their original publishers, are shown for the purpose of reporting news, and always link to and credit the original reporting. Items marked “file image” use manufacturer-supplied press imagery of the vehicle referenced; vehicle and brand names are trademarks of their respective owners.

Quick-read summaries and “ADME commentary” are our own, are clearly marked, and are general industry commentary — not financial, legal or purchasing advice. Summaries and commentary may be AI-assisted and can contain errors — always check the original reporting before relying on specifics. Publishers and manufacturers: for corrections, attribution changes or removal, contact advertising@adme.net.au and we'll action it promptly. Read our editorial standards.

Ready to stand out?Tell us about it.

Whether it’s a brand, a campaign or a product that needs to stand out, we’d love to hear about it.

Tell us about your project

Our studio

Collingwood
3/30-34 Oxford Street,
Collingwood, Victoria 3066

Call(03) 9417 7107

Emailadvertising@adme.net.au

The quick read

The Honda Super-One is a tiny, full-of-character electric car with a pretend gearbox and a $36,900 price point.
The vehicle has a claimed range of 202km, which may impact its appeal to some buyers.
The Super-One is Honda's first electric car for Australia and is offered in two grades: a base model and the pricier Two-Tone.
The vehicle's kei-class design and smart tech are distinctive selling points.

For dealers: The Super-One's launch matters because it brings a unique and premium EV offering to the Australian market, which can help drive showroom traffic and sales revenue for dealers who are well-positioned to compete.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The Honda Super-One's $36,900 price point is a crucial factor in its marketability, as it positions the vehicle as a premium offering within the EV segment.

Pricing Strategy

Honda's decision to launch the Super-One at this price point suggests a focus on showcasing the vehicle's unique character and features, rather than competing solely on range or affordability.

The Super-One's 202km claimed range is relatively limited, which may impact its appeal to some buyers, but its kei-class design and pretend gearbox are distinctive selling points.

Competitor Response

Other manufacturers, such as those offering more affordable or longer-range EVs, may respond to the Super-One's launch by emphasizing their own vehicles' strengths and weaknesses in comparison.

The Super-One's arrival in Australia also raises questions about the potential for other kei-class EVs to enter the market, which could further disrupt the competitive landscape.

Showroom Traffic

Dealers can capitalize on the Super-One's unique features and character by showcasing the vehicle prominently in their showrooms and highlighting its fun-loving driving experience and smart tech.

By doing so, dealers can attract buyers who are looking for a distinctive and premium EV offering, and potentially drive sales and revenue growth.

This week, dealers can take the decisive action of reviewing their inventory and pricing strategies to ensure they are well-positioned to compete with the Super-One and other EV offerings.

Go deeper — ADME analysis