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← Newsroom/EVs & hybridsSales & market

Hongqi launches in Australia as HQ with E-HS9 electric SUV

Compiled by ADME Newsroom from 3 sources

First reported by AutoTalk Australia · 12 November at 11:51 am

Who's covering this — 3 articles

Industry trade
1
Motoring press
1
EV specialists
1
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The quick read

Full coverage

AutoTalk Australia·Industry trade·12 November at 11:51 am

Hongqi launches in Australia as HQ with E-HS9 electric SUV

Hongqi has launched in Australia as HQ through importer Greentech Smart EV, with E-HS9 deliveries from 18 January.

Read at AutoTalk Australia →
CarExpert·Motoring press·12 November at 9:07 am

2027 Hongqi E-HS9: Luxury electric SUV to start below $150k, arriving in January

Hongqi, China's oldest passenger car brand, will arrive in Australia in January 2027 with its flagship E-HS9 electric SUV.

Read at CarExpert →
EV Central·EV specialists·12 November at 9:04 am

Hongqi launches in Australia as HQ: Chinese luxury EV maker takes aim at BMW and Lexus with $150K SUV

Hongqi launches in Australia as HQ, taking on BMW and Lexus with the E-HS9 electric SUV and up to $10,000 cashback for early buyers. The post Hongqi launches in Australia as HQ: Chinese luxury EV…

Read at EV Central →

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The quick read

  • Hongqi launches in Australia as HQ with the E-HS9 electric SUV
  • Deliveries of the E-HS9 will start from 18 January
  • The E-HS9 will compete with luxury brands like BMW and Lexus
  • Early buyers can receive up to $10,000 cashback

For dealers: The arrival of Hongqi's E-HS9 electric SUV with competitive pricing and incentives will put pressure on Australian dealers to review their luxury EV offerings and pricing strategies

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The E-HS9's competitive pricing and generous cashback offer of up to $10,000 will likely attract price-sensitive luxury EV buyers away from established brands like BMW and Lexus

What it means for the order bank

With deliveries starting from 18 January, dealers can expect a surge in interest for the E-HS9, and those who are prepared to offer competitive pricing and incentives will be better positioned to capture sales

The fact that Hongqi is offering such a significant cashback incentive suggests that the brand is serious about gaining traction in the Australian market and is willing to invest in attracting early buyers

Competitor response

BMW and Lexus dealers will need to respond quickly to the E-HS9's competitive pricing and incentives, either by matching or beating the offer, or by highlighting the unique features and benefits of their own luxury EV models

The E-HS9's arrival will also put pressure on other luxury EV brands to review their pricing and incentive strategies, potentially leading to a more competitive and dynamic market

Taking action

This week, dealers can start by reviewing their current luxury EV offerings and pricing strategies to identify areas where they can improve competitiveness and attract more buyers, and consider reaching out to their OEM partners to discuss potential incentives and support

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →