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How To Find The Perfect Big-Family SUV!

Compiled by ADME Newsroom from 1 source

First reported by Chasing Cars · 30 July at 2:00 pm

Who's covering this — 1 article

Motoring press: 1

Image: Chasing Cars

The quick read

Full coverage

Chasing CarsMotoring press30 July at 2:00 pm

How To Find The Perfect Big-Family SUV!

Chasing Cars – Powered by Budget Direct – and Mamamia have teamed up to find “The Perfect Big-Family SUV” in the second episode of our new video series. Chasing Cars presenter Shana Zlotin and…

Watch at Chasing Cars →

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← Newsroom/Industry

How To Find The Perfect Big-Family SUV!

Compiled by ADME Newsroom from 1 source

First reported by Chasing Cars · 30 July at 2:00 pm

Who's covering this — 1 article

Motoring press: 1

Image: Chasing Cars

The quick read

Chasing Cars and Mamamia have partnered to find the perfect big-family SUV in a new video series.
The series is targeted towards families with multiple children who require spacious and practical vehicles.
The partnership suggests a strategic effort to reach a specific audience and potentially drive sales of big-family SUVs.
The series will likely influence purchasing decisions and impact sales of big-family SUVs in the Australian market.

For dealers: Australian dealers can benefit from the series by leveraging its popularity to drive showroom traffic and sales of big-family SUVs.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The Perfect Big-Family SUV series directly targets a high-value demographic for Australian dealers: families with multiple children who require spacious and practical vehicles.

Given the emphasis on finding the perfect vehicle, this series will likely influence purchasing decisions and impact sales of big-family SUVs in the Australian market.

Segment Focus

The big-family SUV segment is a critical one for Australian dealers, with many popular models competing for market share, and a series like this can help sway customers towards particular brands or models.

Chasing Cars' partnership with Mamamia to produce this series suggests a strategic effort to reach a specific audience, potentially drawing more families into dealerships to explore these vehicles.

Marketing Opportunities

Australian dealers can leverage the popularity of this series by showcasing their own big-family SUV offerings and highlighting the features that make them ideal for families, such as safety features, storage space, and comfort.

The series' focus on the 'perfect' vehicle creates an opportunity for dealers to position themselves as experts in matching families with the right SUV, building trust and credibility with potential customers.

By engaging with the series and its audience, dealers can generate leads and drive showroom traffic, ultimately increasing sales of big-family SUVs.

Actionable Insights

One decisive action a dealer could take this week is to review their current big-family SUV stock and marketing materials to ensure they are effectively showcasing the features and benefits that matter most to families, and adjust their strategies accordingly to capitalize on the interest generated by this series.