← Newsroom/Industry

Super-Subarus set to return? WRX, BRZ and possibly Impreza regain high-performance range-toppers…in Japan at least

Compiled by ADME Newsroom from 1 source

First reported by Chasing Cars · 30 July at 4:14 pm

Who's covering this — 1 article

Motoring press: 1

Image: Chasing Cars

The quick read

Full coverage

Chasing CarsMotoring press30 July at 4:14 pm

Super-Subarus set to return? WRX, BRZ and possibly Impreza regain high-performance range-toppers…in Japan at least

Subaru is putting money and manpower behind cheap sports cars, but Australians might not reap the rewards. Interviewed by Japanese publication Best Car, Subaru’s global Chief Technology Officer…

Read at Chasing Cars →

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← Newsroom/Industry

Super-Subarus set to return? WRX, BRZ and possibly Impreza regain high-performance range-toppers…in Japan at least

Compiled by ADME Newsroom from 1 source

First reported by Chasing Cars · 30 July at 4:14 pm

Who's covering this — 1 article

Motoring press: 1

Image: Chasing Cars

The quick read

Subaru is investing in cheap sports cars, including the WRX, BRZ, and possibly Impreza.
The return of Super-Subarus may not be available in the Australian market.
Subaru's global Chief Technology Officer stated the company's focus on affordable sports cars in an interview with a Japanese publication.
Australian dealers may face a decrease in showroom traffic and sales due to the lack of high-performance Subaru models.

For dealers: The potential absence of high-performance Subaru models in Australia could impact dealer sales and revenue, making it essential to review current strategies and prepare for customer inquiries.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Australian Subaru dealers face a potential blow to their high-performance sales, as the return of Super-Subarus may not be available in the local market.

Subaru's decision to focus on cheap sports cars, such as the WRX, BRZ, and possibly Impreza, could lead to a shortage of these models in Australia, impacting dealer sales and revenue.

What it means for the order bank

The lack of high-performance Subaru models in Australia could lead to a decrease in showroom traffic, as enthusiasts and fans of the brand may be drawn to other manufacturers that offer similar vehicles, such as Toyota with its 86 or Honda with its Type R.

Subaru's global Chief Technology Officer's statement to a Japanese publication suggests that the company's priorities may be focused on the Japanese market, leaving Australian dealers to compete with other brands for customers seeking affordable sports cars.

Competitor response and pricing

Competitors like Toyota and Honda may seize the opportunity to promote their own high-performance models, potentially at a lower price point than Subaru's offerings, further eroding the brand's market share in Australia.

Subaru dealers may need to adjust their pricing and margin strategies to remain competitive, potentially sacrificing profit margins to maintain sales volumes.

Taking action

Australian Subaru dealers can take action this week by reviewing their current stock and ordering processes to ensure they are maximizing their sales of existing high-performance models, and preparing for potential customer inquiries about the new Super-Subarus, even if they are not available locally.

The quick read

Full coverage

Chasing CarsMotoring press30 July at 4:14 pm

Super-Subarus set to return? WRX, BRZ and possibly Impreza regain high-performance range-toppers…in Japan at least

Subaru is putting money and manpower behind cheap sports cars, but Australians might not reap the rewards. Interviewed by Japanese publication Best Car, Subaru’s global Chief Technology Officer…

Read at Chasing Cars →