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← Newsroom/Industry

Hyundai Europe unveils new challenger to small Chinese SUVs but Australia still unlikely

Compiled by ADME Newsroom from 1 source

First reported by Chasing Cars · 15 October at 3:20 pm

Who's covering this — 1 article

Motoring press
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Image: Chasing Cars

The quick read

Full coverage

Chasing Cars·Motoring press·15 October at 3:20 pm

Hyundai Europe unveils new challenger to small Chinese SUVs but Australia still unlikely

Hyundai has revealed a second-generation Bayon, though the European-built compact SUV is again expected to be excluded from the Australian market. Bayon Mk2 arrives five years after the original…

Read at Chasing Cars →

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The quick read

  • Hyundai has revealed a second-generation Bayon compact SUV in Europe
  • The new Bayon is expected to be excluded from the Australian market
  • The Bayon Mk2 arrives five years after the original model
  • The exclusion of Bayon from Australia leaves a gap in the small SUV segment

For dealers: Australian dealers will need to look to other models to compete with small Chinese SUVs

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The absence of the Bayon from the Australian market means local dealers will have to rely on other Hyundai models to compete with the influx of small Chinese SUVs

Competitor Landscape

The small SUV segment is becoming increasingly crowded, with Chinese brands such as MG and GWM making significant inroads in the Australian market

Hyundai's decision to exclude the Bayon from Australia means they will have to lean on other models, such as the Kona, to compete in this space

Pricing and Margin

The Kona is priced competitively in the small SUV segment, but the lack of a direct competitor to the Chinese brands may put pressure on Hyundai's pricing strategy

The exclusion of the Bayon also means that Hyundai dealers will not have access to a model that could potentially offer higher margins due to its European build quality and features

Action Plan

This week, dealers could review their stock and ordering of the Kona and other small SUV models to ensure they are well-positioned to compete with the Chinese brands, and consider adjusting their pricing and marketing strategies accordingly