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Jaguar Type 01 revealed as a shocking, brand-resetting, 757kW all-electric saloon

Compiled by ADME Newsroom from 2 sources

First reported by Chasing Cars · 7 October at 11:01 am

Who's covering this — 2 articles

Motoring press: 2

Image: Chasing Cars

The quick read

Full coverage

Chasing CarsMotoring press7 October at 11:01 am

Jaguar Type 01 revealed as a shocking, brand-resetting, 757kW all-electric saloon

British luxury marque Jaguar has at last revealed the production Type 01, a vast four-door electric GT car charged with the not-so-small task of relaunching the brand. Australian order books for the…

Read at Chasing Cars →

CarExpertMotoring press7 October at 11:00 am

Jaguar Type 01 electric GT is a big, bold and blocky reset of the iconic British brand

Jaguar has thrown out its existing design language entirely for the new tri-motor electric grand tourer that spearheads the brand's reboot.

Read at CarExpert →

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← Newsroom/EVs & hybrids

Jaguar Type 01 revealed as a shocking, brand-resetting, 757kW all-electric saloon

Compiled by ADME Newsroom from 2 sources

First reported by Chasing Cars · 7 October at 11:01 am

Who's covering this — 2 articles

Motoring press: 2

Image: Chasing Cars

The quick read

Jaguar has revealed the production Type 01, a 757kW all-electric saloon.
The Type 01 features a tri-motor electric powertrain and a vast four-door electric GT car design.
The new model is charged with relaunching the Jaguar brand.
The Type 01's design language is entirely new, replacing Jaguar's existing design language.

For dealers: The Jaguar Type 01's launch matters because it will bring new customers into Australian showrooms, looking for a unique luxury electric experience.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The Jaguar Type 01's 757kW tri-motor electric powertrain will reset customer expectations for performance in the luxury electric segment, directly challenging existing players like Tesla and Porsche.

What it means for the order bank

Australian dealers can expect a surge in inquiries about the Type 01, driven by its unprecedented power output and brand-resetting design language, which will attract buyers looking for a unique luxury electric experience.

The Type 01's vast four-door electric GT car design will also appeal to buyers who want a grand tourer with the latest electric technology, potentially drawing customers away from traditional luxury marques like Mercedes-Benz and BMW.

Competitor response and market dynamics

The Jaguar Type 01's launch will force competitors to reassess their own electric offerings, potentially leading to a wave of new model releases and updates in the luxury electric segment, which could impact pricing and margin for Australian dealers.

Jaguar's decision to throw out its existing design language entirely for the Type 01 suggests a willingness to take risks and challenge conventional wisdom, which could pay off in terms of generating buzz and attracting new customers to the brand.

Taking action

This week, Australian dealers should review their existing marketing and lead handling strategies to ensure they are prepared to capitalize on the interest generated by the Jaguar Type 01, and consider allocating additional resources to promote the new model and its unique features.

Go deeper — ADME analysis