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Kia Tasman long-term review

Compiled by ADME Newsroom from 2 sources

First reported by Chasing Cars · 16 September at 3:14 pm

Who's covering this — 2 articles

Motoring press: 2

Image: Chasing Cars

The quick read

Full coverage

Chasing CarsMotoring press16 September at 3:14 pm

Kia Tasman long-term review

It’s well known that dual-cab utes have become a popular lifestyle-vehicle choice for Australian families, regardless of whether there’s a tradie in the household or not. And that’s how the Kia…

Read at Chasing Cars →

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← Newsroom/Utes & 4x4s

Kia Tasman long-term review

Compiled by ADME Newsroom from 2 sources

First reported by Chasing Cars · 16 September at 3:14 pm

Who's covering this — 2 articles

Motoring press: 2

Image: Chasing Cars

The quick read

Dual-cab utes have become a popular lifestyle-vehicle choice for Australian families.
Kia's Tasman is a key model in this trend, with a long-term review indicating its potential as a family vehicle.
The Skoda Elroq introduces a new electric mid-size SUV to the Australian market, which may appeal to family buyers looking for a lifestyle vehicle.
Dealers need to adjust their strategies to meet the growing demand for lifestyle vehicles.

For dealers: Australian dealers need to be prepared to meet the growing demand for dual-cab utes and other lifestyle vehicles from family buyers.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The rise of dual-cab utes as lifestyle vehicles presents a significant opportunity for dealers to tap into the Australian family market, regardless of whether there's a tradie in the household or not.

Kia's entry into this market with the Tasman long-term review indicates a growing trend of non-tradie families opting for utes, which could lead to increased showroom traffic and potential sales.

Ute Segment Analysis

The popularity of dual-cab utes among Australian families is a key factor in the success of brands like Kia, which is now investing in long-term reviews of its models, such as the Tasman.

This trend is likely to influence stock and ordering decisions, as dealers will need to ensure they have a sufficient supply of utes to meet the growing demand from family buyers.

Competitor Response

The introduction of new models like the Skoda Elroq, an electric mid-size SUV, may not directly compete with dual-cab utes, but it does indicate a shift towards more lifestyle-focused vehicles in the Australian market.

Dealers should be prepared to respond to this shift by adjusting their marketing and lead handling strategies to appeal to family buyers who are looking for vehicles that can meet their lifestyle needs.

Actionable Insights

One decisive action a dealer could take this week is to review their current stock and ordering processes to ensure they are prepared to meet the growing demand for dual-cab utes and other lifestyle vehicles, and to consider investing in targeted marketing campaigns to appeal to family buyers.

Go deeper — ADME analysis