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← Newsroom/EVs & hybrids

Lamborghini admits it knew ditching V10 power would upset enthusiasts

Compiled by ADME Newsroom from 1 source

First reported by CarExpert · 29 September at 8:00 am

Who's covering this — 1 article

Motoring press: 1

Image: CarExpert

The quick read

Lamborghini anticipated nostalgia for the Huracán's V10 when replacing it with a hybrid V8 in the Temerario.
The Temerario's hybrid V8 is designed to balance performance and efficiency.
Lamborghini stands by its decision to use a hybrid V8 in the Temerario.
The change may affect showroom traffic and sales in Australia.

For dealers: Australian dealers need to be prepared to address potential customer concerns about the replacement of the V10 with a hybrid V8 in the Temerario.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Lamborghini's decision to replace the Huracán's V10 with a hybrid V8 in the Temerario will have a significant impact on the brand's enthusiast base, which could affect showroom traffic and sales in Australia.

The Temerario's high-revving hybrid V8 is a deliberate choice by Lamborghini to balance performance and efficiency, but it may not be enough to win over fans of the V10.

What it means for the order bank

Australian dealers can expect some resistance from loyal customers who are attached to the V10, which could lead to a decrease in orders for the Temerario, at least in the short term.

However, the hybrid V8 could also attract new customers who are looking for a more efficient and environmentally friendly supercar, which could offset the potential loss of sales from loyal V10 fans.

Competitor response and market dynamics

Other luxury sports car brands, such as Ferrari and Porsche, will be watching Lamborghini's move closely and may respond with their own hybrid or electric models, which could further disrupt the market and impact sales.

Action plan for dealers

This week, dealers can start preparing for the potential backlash from V10 enthusiasts by training their sales staff to effectively communicate the benefits of the hybrid V8 and highlighting the performance and efficiency gains of the new powertrain.

Go deeper — ADME analysis