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© 2026 ADME. All rights reserved.PrivacyTermsEditorial standards
← Newsroom/Chinese brandsSales & market

Marginal new-car sales growth attributed to just two Chinese brands

Compiled by ADME Newsroom from 1 source

First reported by CarExpert · 8 October at 8:00 am

Who's covering this — 1 article

Motoring press
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Image: CarExpert

The quick read

Full coverage

CarExpert·Motoring press·8 October at 8:00 am

Marginal new-car sales growth attributed to just two Chinese brands

The rapid growth of BYD and Geely is skewing sales reporting to the upside, masking a weakening Australian auto market.

Read at CarExpert →

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The quick read

  • The growth of BYD and Geely is masking a weakening Australian auto market.
  • The rapid expansion of these two Chinese brands is likely to continue.
  • Dealers need to adjust their strategies to stay competitive.
  • Increased competition from BYD and Geely is expected, particularly in budget-friendly segments.

For dealers: Australian dealers must adapt to the changing market trends driven by the growth of Chinese brands to remain competitive.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The Australian auto market is weakening, and dealers need to adjust their strategies to stay competitive.

Current Market Trends

The growth of BYD and Geely is masking the true state of the market, making it essential for dealers to look beyond the sales numbers and focus on the underlying trends.

The rapid expansion of these two Chinese brands is likely to continue, which means dealers will need to be more aggressive in their pricing and marketing to attract customers.

Competitor Response

Dealers should expect increased competition from BYD and Geely, particularly in the budget-friendly segments where these brands are strongest.

To remain competitive, dealers will need to focus on providing exceptional customer service and building strong relationships with their customers.

Adjusting Strategies

Dealers should review their stock and ordering processes to ensure they are aligned with the changing market trends, and be prepared to make adjustments as needed.

One decisive action dealers can take this week is to conduct a competitor analysis, focusing on the pricing and marketing strategies of BYD and Geely, to identify areas for improvement in their own operations.

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →