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← Newsroom/EVs & hybridsChinese brands

Maserati's future to be revealed in December

Compiled by ADME Newsroom from 1 source

First reported by CarExpert · 21 October at 6:51 am

Who's covering this — 1 article

Motoring press
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Image: CarExpert

The quick read

Full coverage

CarExpert·Motoring press·21 October at 6:51 am

Maserati's future to be revealed in December

Maserati is reportedly developing two new EVs with JAC and Huawei, and at least one of these will be previewed in December.

Read at CarExpert →

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The quick read

  • Maserati is developing two new EVs with JAC and Huawei
  • At least one of these EVs will be previewed in December
  • The partnership with JAC and Huawei indicates a strategic shift for Maserati
  • The new EVs will likely compete with other luxury EVs in the Australian market

For dealers: Australian dealers should prepare for increased competition in the luxury EV segment

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Maserati's move into EVs with Chinese partners JAC and Huawei will bring new competition to the Australian luxury EV market, potentially drawing customers away from established brands

What it means for the order bank

The December preview of Maserati's new EV will give Australian dealers a glimpse of what's to come, and they should be prepared to answer customer questions about the new models

The partnership with JAC and Huawei suggests that Maserati is serious about expanding its EV offerings, which could lead to a surge in demand for luxury EVs in Australia

Competitor response

Other luxury brands in Australia, such as Mercedes-Benz and BMW, will need to respond to Maserati's new EVs with their own competitive offerings, potentially leading to a price war or increased incentives

Australian dealers should be prepared to compare and contrast the features and pricing of Maserati's new EVs with those of other luxury brands, highlighting the unique benefits of each

Taking action

This week, Australian dealers can start researching Maserati's new EVs and preparing their sales teams to answer customer questions and provide competitive comparisons, ensuring they're ready to capitalize on the upcoming launch

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →