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Mazda set to overhaul CX-60, CX-70, CX-80 and CX-90 to give flagship SUVs a fresh start, reports say

Compiled by ADME Newsroom from 4 sources

First reported by Chasing Cars · 2 September at 3:12 pm

Who's covering this — 4 articles

Motoring press: 4

Image: Chasing Cars

The quick read

Mazda is overhauling its larger models, including the CX-60, CX-70, CX-80, and CX-90.
The updates are reportedly aimed at addressing specific issues that have hindered the sales performance of these models.
The CX-60, CX-70, CX-80, and CX-90 have been considered troubled models.
The updates will likely lead to a surge in interest and potential orders for the models.

For dealers: Australian dealers need to prepare for a potential surge in demand for the updated CX-60, CX-70, CX-80, and CX-90 models.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Mazda's overhaul of its larger models, including the CX-60, CX-70, CX-80, and CX-90, will directly impact the competitiveness of these vehicles in the Australian market, where they have struggled to gain traction.

The CX-60, CX-70, CX-80, and CX-90 have been considered troubled models, and the updates are likely aimed at addressing specific issues that have hindered their sales performance.

What it means for the order bank

The extensive updates to these models will likely lead to a surge in interest and potential orders, as customers who were previously deterred by the models' shortcomings may now reconsider purchasing a Mazda SUV.

This presents an opportunity for Australian dealers to revisit their stock and ordering strategies, ensuring they are well-positioned to meet the anticipated increase in demand for the updated models.

Competitor response and market dynamics

Mazda's competitors in the SUV segment, such as Toyota and Hyundai, will likely be monitoring the situation closely, potentially leading to a response in the form of their own updates or promotions to maintain market share.

The updates to the CX-60, CX-70, CX-80, and CX-90 will also impact the pricing and margin dynamics for Australian dealers, as they will need to balance the value proposition of the updated models with the need to maintain profitability.

Taking action

This week, Australian dealers can take a decisive action by reviewing their current stock levels and ordering strategies for the CX-60, CX-70, CX-80, and CX-90, and adjusting them to prepare for the potential surge in demand following the updates.