Contact us
Contact us
Our WorkOur Products
About UsOur Process
NewsroomContact Us

Our studio

  • Collingwood
    3/30-34 Oxford Street,
    Collingwood, Victoria 3066

Follow us

Work
  • Our work
  • Our products
  • Our process
  • Newsroom
Company
  • About
  • Process
  • Website support
  • Contact us
Connect
  • Facebook
  • LinkedIn
  • YouTube
Newsletter

Subscribe for marketing insights, campaign ideas and the latest from the ADME team.

© 2026 ADME. All rights reserved.PrivacyTermsEditorial standards
← Newsroom/EVs & hybridsSales & market

Mercedes-Benz announces Australian price for its new C-Class electric, with range of up to 735 km range

Compiled by ADME Newsroom from 3 sources

First reported by The Driven · 20 October at 7:35 pm

Who's covering this — 3 articles

Motoring press
2
EV specialists
1
Share

Image: The Driven

The quick read

Full coverage

The Driven·EV specialists·20 October at 7:35 pm

Mercedes-Benz announces Australian price for its new C-Class electric, with range of up to 735 km range

Mercedes-Benz has confirmed Australian pricing for its new C-Class electric, which will boast a range of up to 753 kilometres, with deliveries expected early next year. The post Mercedes-Benz…

Read at The Driven →
Chasing Cars·Motoring press·20 October at 10:53 am

Mercedes-Benz C-Class Electric 2027: all-new C400 4Matic electric sedan with 753km of range priced from $105,700

Mercedes-Benz Australia has revealed the pricing of its introductory C-Class Electric variant, the 360kW C400 4Matic sedan, priced from $105,700 before on-road costs. Completely unrelated to the…

Read at Chasing Cars →
CarExpert·Motoring press·20 October at 10:00 am

2027 Mercedes-Benz C-Class electric price and specs

Mercedes-Benz is launching its new electric mid-size sedan at the same time as arch-rival BMW, and it wins on power but not on range.

Read at CarExpert →

More from the newsroom

The Driven

First electric wheel loaders, dozers, water carts and graders set sail for Fortescue mines and its real zero target

Chasing Cars

Should You Consider GWM’s $34K Electric SUV? (GWM Ora 5 2027 Review)

Fleet Auto News

Chery Stockman Ute Adds a New Twist

CarExpert

2027 Audi A6 allroad returns to Australia with PHEV, diesel options

EV Central

Aussie debut: Sensational electric Lexus LFA supercar heads to Flemington as production version takes shape

CarExpert

Subaru previews its first EV developed without Toyota

The ADME Newsroom is a news aggregator. Headlines, excerpts and article images remain the property of their original publishers, are shown for the purpose of reporting news, and always link to and credit the original reporting. Items marked “file image” use manufacturer-supplied press imagery of the vehicle referenced; vehicle and brand names are trademarks of their respective owners.

Quick-read summaries and “ADME commentary” are our own, are clearly marked, and are general industry commentary — not financial, legal or purchasing advice. Summaries and commentary may be AI-assisted and can contain errors — always check the original reporting before relying on specifics. Publishers and manufacturers: for corrections, attribution changes or removal, contact advertising@adme.net.au and we'll action it promptly. Read our editorial standards.

Ready to stand out?Tell us about it.

Whether it’s a brand, a campaign or a product that needs to stand out, we’d love to hear about it.

Tell us about your project →
Our studio
  • Collingwood
    3/30-34 Oxford Street,
    Collingwood, Victoria 3066
Call(03) 9417 7107
Emailadvertising@adme.net.au

The quick read

  • Mercedes-Benz has announced Australian pricing for its new C-Class electric, starting from $105,700 before on-road costs.
  • The C-Class electric boasts a range of up to 735 km.
  • Mercedes-Benz is launching its new electric mid-size sedan at the same time as arch-rival BMW.
  • The C400 4Matic sedan has 360kW of power.

For dealers: Australian dealers should prepare for increased competition in the electric mid-size sedan segment.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The simultaneous launch of the Mercedes-Benz C-Class electric and the BMW rival means that dealers can expect a surge in showroom traffic from customers comparing the two models.

What it means for the order bank

Dealers who have already taken orders for the C-Class electric will need to be prepared to address range concerns, as the BMW rival may have a longer range, but the Mercedes-Benz model has more power.

The $105,700 price point of the C400 4Matic sedan suggests that Mercedes-Benz is targeting a premium segment of the market, which could impact pricing and margin for dealers.

Competitor response and marketing

BMW's rival launch will likely lead to a marketing push from both brands, and dealers will need to be prepared to handle leads and respond to customer inquiries in a timely and effective manner.

The fact that Mercedes-Benz is launching its new electric mid-size sedan at the same time as its arch-rival means that dealers can expect a high level of interest and competition in the segment, and will need to be prepared to differentiate their offerings and provide a compelling sales pitch.

Taking action

This week, dealers should review their inventory and pricing strategies to ensure they are competitive in the market, and prepare their sales teams to address customer concerns and comparisons with the BMW rival.

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →