Mercedes-Benz C-Class PHEV gets 290kW flagship and 100km EV range: Major facelift headed to Australia in 2027
Compiled by ADME Newsroom from 1 source
First reported by EV Central ·
Image: EV Central
The quick read
- Mercedes-Benz has unveiled a comprehensively facelifted C-Class with a new 290kW plug-in hybrid flagship.
- The new C-Class plug-in hybrid has up to 100km of electric driving range.
- The facelifted C-Class is headed to Australia in 2027.
- The new model will appeal to buyers looking for a high-performance vehicle with electric driving capabilities.
For dealers: The arrival of the facelifted C-Class in 2027 will provide a major sales opportunity for Australian dealers who can effectively promote the vehicle's high-performance capabilities and electric driving range.
AI-assisted summary of the coverage below — check the original reporting before relying on specifics.
ADME commentary
The ADME angle
The 290kW plug-in hybrid flagship of the Mercedes-Benz C-Class will be a major drawcard for Australian buyers looking for a high-performance vehicle with electric driving capabilities.
What it means for the order bank
Australian dealers can expect increased interest in the C-Class range with the arrival of the facelifted model in 2027, particularly from buyers who have been waiting for a more powerful plug-in hybrid option.
The 100km electric driving range of the new C-Class will also appeal to buyers who want to reduce their environmental impact without sacrificing performance.
Competitor response
The introduction of the new C-Class plug-in hybrid will put pressure on competitors such as BMW and Audi to respond with their own high-performance hybrid models, potentially leading to a surge in demand for electric and hybrid vehicles in the Australian market.
Pricing and margin
The pricing of the new C-Class plug-in hybrid will be crucial in determining its success in the Australian market, with dealers needing to balance the vehicle's high-performance capabilities with the need to maintain profit margins.
Dealers who can effectively communicate the benefits of the new C-Class plug-in hybrid to buyers will be well-placed to take advantage of the increased interest in the vehicle.
One decisive action a dealer could take this week is to review their current stock and ordering processes to ensure they are prepared for the arrival of the facelifted C-Class in 2027.
Full coverage
Mercedes-Benz C-Class PHEV gets 290kW flagship and 100km EV range: Major facelift headed to Australia in 2027
Mercedes-Benz has unveiled a comprehensively facelifted C-Class with a new 290kW plug-in hybrid flagship, up to 100km of electric driving
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