Mitsubishi Pajero family to expand with two smaller SUVs
Compiled by ADME Newsroom from 2 sources
First reported by 7NEWS ·
Image: 7NEWS
The quick read
- Mitsubishi will introduce two new SUVs to sit under the Pajero, sharing its name.
- The new models will be compact and small SUVs.
- The expansion of the Pajero family will increase competition in the Australian market.
- The introduction of the new models will likely lead to increased showroom traffic for Mitsubishi dealers.
For dealers: The expansion of the Pajero family will increase competition in the Australian market and require dealers to reassess their inventory and pricing strategies.
AI-assisted summary of the coverage below — check the original reporting before relying on specifics.
ADME commentary
The ADME angle
Mitsubishi's expansion of the Pajero family with smaller SUVs will directly impact the competitive landscape in the Australian market, particularly for dealers who stock rival compact and small SUVs.
The introduction of these new models will likely lead to increased showroom traffic for Mitsubishi dealers, as customers seek to compare the new offerings with existing models.
What it means for the order bank
Dealers who currently stock other compact and small SUVs will need to reassess their inventory and ordering strategies to remain competitive, potentially leading to a shift in stock holdings and pricing strategies.
The Pajero nameplate is well-established in Australia, and the addition of smaller SUVs will allow Mitsubishi to target a broader range of customers, potentially at the expense of other brands.
Competitor response and pricing
Rival dealers will need to respond to Mitsubishi's expanded offerings, potentially through pricing adjustments or marketing campaigns, to maintain their market share and prevent a loss of sales to the new Pajero models.
Action required
This week, dealers should review their current stock and ordering plans, and consider adjusting their pricing and marketing strategies to remain competitive in the face of Mitsubishi's expanded Pajero family.
Full coverage
Mitsubishi Pajero family to expand with two smaller SUVs
Mitsubishi has confirmed new 'compact and small SUVs' to sit under the Pajero, sharing its name.
Read at 7NEWS →Mitsubishi Pajero family to expand with two smaller SUVs
Mitsubishi has confirmed new 'compact and small SUVs' to sit under the Pajero, sharing its name.
Read at CarExpert →More from the newsroom
2027 Kia Sportage spied testing with more angular look
Mustang Dark Horse T8-Spec Pack | Ford x Triple Eight
Introducing the all-new SV-7GX | The Bear of Crossover... The Ride Beyond...
All-New Pajero | It Begins
All-New Pajero | World Premiere Teaser
GR CUP Round 3 - Event Wrap | TOYOTA GAZOO Racing Australia
The ADME Newsroom is a news aggregator. Headlines, excerpts and article images remain the property of their original publishers, are shown for the purpose of reporting news, and always link to and credit the original reporting. Items marked “file image” use manufacturer-supplied press imagery of the vehicle referenced; vehicle and brand names are trademarks of their respective owners.
Quick-read summaries and “ADME commentary” are our own, are clearly marked, and are general industry commentary — not financial, legal or purchasing advice. Summaries and commentary may be AI-assisted and can contain errors — always check the original reporting before relying on specifics. Publishers and manufacturers: for corrections, attribution changes or removal, contact advertising@adme.net.au and we'll action it promptly. Read our editorial standards.