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Mitsubishi says its first new EV in 15 years will be the fastest model it has ever sold in Australia

Compiled by ADME Newsroom from 1 source

First reported by The Driven · 2 October at 4:20 pm

Who's covering this — 1 article

EV specialists: 1

Image: The Driven

The quick read

Full coverage

The DrivenEV specialists2 October at 4:20 pm

Mitsubishi says its first new EV in 15 years will be the fastest model it has ever sold in Australia

Mitsubishi reveals Australian specs for its new electric ASX VR-e, including a dual-motor variant that will be the fastest-accelerating Mitsubishi ever officially sold here. The post Mitsubishi says…

Read at The Driven →

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← Newsroom/EVs & hybrids

Mitsubishi says its first new EV in 15 years will be the fastest model it has ever sold in Australia

Compiled by ADME Newsroom from 1 source

First reported by The Driven · 2 October at 4:20 pm

Who's covering this — 1 article

EV specialists: 1

Image: The Driven

The quick read

Mitsubishi's new electric ASX VR-e will be the fastest-accelerating model it has ever sold in Australia.
The ASX VR-e will be available in a dual-motor variant.
The new EV is Mitsubishi's first in 15 years.
The ASX VR-e's performance credentials will likely attract new customers to Mitsubishi showrooms.

For dealers: The launch of the ASX VR-e presents an opportunity for dealers to attract new customers and increase sales, but it also requires preparation and training to effectively showcase the vehicle's features and benefits.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Mitsubishi's claim that the new electric ASX VR-e will be the fastest-accelerating model it has ever sold in Australia is a direct challenge to the perceptions of the brand's performance capabilities.

The dual-motor variant of the ASX VR-e is likely to attract a new type of customer to Mitsubishi showrooms, one who is looking for a high-performance electric vehicle.

What it means for the order bank

The fact that Mitsubishi is releasing a new EV after a 15-year hiatus suggests that the brand is serious about competing in the electric vehicle market, and dealers should be prepared for increased interest in the ASX VR-e.

The performance credentials of the ASX VR-e will likely lead to increased showroom traffic, as customers look to experience the vehicle's acceleration and handling for themselves.

Pricing and margin considerations

Mitsubishi's decision to release a high-performance EV will put pressure on competitors in the segment to respond, potentially leading to a pricing war that could impact dealer margins.

Dealers should be prepared to highlight the unique features and benefits of the ASX VR-e, such as its dual-motor variant, to justify its pricing and maintain healthy margins.

Taking action

This week, dealers can start preparing for the launch of the ASX VR-e by training sales staff on the vehicle's features and benefits, and by reviewing their inventory management processes to ensure they can meet expected demand.

Go deeper — ADME analysis