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The quick read

Nathan Cleary and Volkanovksi are involved in a project called Moving the goal posts

The project is related to the OEMs

Join the family is a phrase associated with the project

The project's details are not specified

For dealers: Australian dealers should be aware of the potential impact of OEM projects on their business

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

The ADME angle

The involvement of Nathan Cleary and Volkanovksi in the Moving the goal posts project suggests a unique approach to marketing and branding

What it means for marketing strategies

The phrase Join the family implies a focus on building a community or loyalty program, which could be an effective way to increase customer engagement and retention

The lack of details about the project makes it difficult to determine its potential impact on the automotive industry

Potential impact on competitor response

Competitors may respond to the project by launching their own community-building initiatives, which could lead to increased competition in the market

The success of the project will depend on its ability to differentiate itself from existing marketing strategies and build a loyal customer base

Actionable steps

One decisive action a dealer could take this week is to review their current marketing strategy and consider how to incorporate community-building elements to stay competitive

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Moving the goal posts - Nathan Cleary x Volkanovksi

The quick read

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More from the newsroom

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Moving the goal posts - Nathan Cleary x Volkanovksi

The quick read

The ADME angle

What it means for marketing strategies

Potential impact on competitor response

Actionable steps

The quick read

Full coverage

More from the newsroom

Ready to stand out?Tell us about it.

The quick read

The ADME angle

What it means for marketing strategies

Potential impact on competitor response

Actionable steps