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© 2026 ADME. All rights reserved.PrivacyTermsEditorial standards
← Newsroom/EVs & hybrids

New Chinese brand says EREVs are the next big thing in Australia

Compiled by ADME Newsroom from 1 source

First reported by CarExpert · 11 September at 9:00 am

Who's covering this — 1 article

Motoring press
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Image: CarExpert

The quick read

Full coverage

CarExpert·Motoring press·11 September at 9:00 am

New Chinese brand says EREVs are the next big thing in Australia

The boss of newcomer brand Forthing is backing extended-range hybrid technology for Australia, describing it as "perfect" for those interested in EVs but held back by range anxiety.

Read at CarExpert →

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The quick read

  • Forthing is backing extended-range hybrid technology as the solution to range anxiety for Australian EV buyers.
  • Extended-range hybrid technology is well-suited to Australia's vast distances and lack of comprehensive charging infrastructure.
  • Forthing's move could lead to a surge in demand for extended-range hybrid vehicles and change the competitive landscape of the Australian market.

For dealers: Forthing's extended-range hybrid technology has the potential to attract buyers who are interested in EVs but have been hesitant to make the switch due to range anxiety, increasing showroom traffic and sales.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Range anxiety is a major obstacle for many Australian car buyers considering electric vehicles, and Forthing's extended-range hybrid technology could be the solution they're looking for.

This technology is particularly well-suited to Australia's vast distances and lack of comprehensive charging infrastructure, making it an attractive option for buyers who want to reduce their environmental impact without sacrificing convenience.

What it means for the order bank

Dealers who stock Forthing's extended-range hybrid models can expect to attract buyers who are interested in EVs but have been hesitant to make the switch due to range anxiety, potentially increasing showroom traffic and sales.

The key to success will be educating sales staff about the benefits of extended-range hybrid technology and how it addresses the concerns of potential EV buyers, allowing them to effectively communicate the value proposition to customers.

Competitor response

Other manufacturers may respond to Forthing's move by investing in their own extended-range hybrid technology, potentially leading to a surge in demand for these types of vehicles and changing the competitive landscape of the Australian market.

Dealers who are prepared to adapt to this shift and provide buyers with the information and options they're looking for will be well-positioned to thrive in a changing market.

Taking action

This week, dealers can start by researching Forthing's extended-range hybrid models and considering how they can be incorporated into their inventory and marketing strategies to attract buyers who are interested in EVs but have been held back by range anxiety.

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • NVES and the FBT change: the two policies quietly reshaping what Australia buys →