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← Newsroom/EVs & hybrids

New electric wagon confirmed! Polestar 4 SUV 2027 coming to Australia soon from $74K

Compiled by ADME Newsroom from 1 source

First reported by Chasing Cars · 2 September at 5:00 pm

Who's covering this — 1 article

Motoring press: 1

Image: Chasing Cars

The quick read

Polestar has confirmed the Polestar 4 SUV will arrive in Australia soon, priced from $74K.
The Polestar 4 SUV will join the now-renamed 'coupé' model in the midsize Polestar 4 electric range.
The new model has been testing in light camouflage for months.
The Polestar 4 SUV will compete in the midsize electric vehicle segment.

For dealers: The arrival of the Polestar 4 SUV at $74K will put pressure on dealers to review their pricing strategies and prepare for an influx of inquiries and orders.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Polestar's confirmation of the Polestar 4 SUV at $74K sets a new benchmark for electric vehicles in the midsize segment, which will likely put pressure on other OEMs to review their pricing strategies.

The arrival of the Polestar 4 SUV will attract new customers to showrooms, particularly those interested in electric vehicles, and dealers must be prepared to handle an influx of inquiries and test drives.

What it means for the order bank

Dealers should anticipate a surge in orders for the Polestar 4 SUV, given its competitive pricing and the growing demand for electric vehicles in Australia.

The Polestar 4 SUV's pricing will also impact the used car market, as customers may opt for a new electric vehicle over a used petrol or diesel model, potentially disrupting traditional trade-in patterns.

Competitor response and market dynamics

Other OEMs, particularly those with electric vehicle offerings in the midsize segment, will need to reassess their pricing and product positioning to remain competitive, potentially leading to a market-wide adjustment in electric vehicle pricing.

Dealers should monitor competitor pricing and marketing strategies closely, as the Polestar 4 SUV's arrival will likely trigger a response from other manufacturers.

Taking action

This week, dealers can take a decisive action by reviewing their current electric vehicle inventory and pricing, and preparing their sales teams to handle the expected increase in inquiries and orders for the Polestar 4 SUV.

Go deeper — ADME analysis