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← Newsroom/From the OEMsSales & market

Nissan Australia boss says 2026 will be the brand’s nadir, ahead of an expected return to growth

Compiled by ADME Newsroom from 2 sources

First reported by 7NEWS · 7 August at 4:30 pm

Who's covering this — 2 articles

Broadcast news
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Motoring press
1
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Image: 7NEWS

The quick read

Full coverage

7NEWS·Broadcast news·7 August at 4:30 pm

Nissan Australia boss says 2026 will be the brand’s nadir, ahead of an expected return to growth

Nissan's new local chief intends for new products to help turn around slumping sales for the Japanese brand.

Read at 7NEWS →
CarExpert·Motoring press·7 August at 3:29 pm

Nissan Australia boss says 2026 will be the brand’s nadir, ahead of an expected return to growth

Nissan's new local chief intends for new products to help turn around slumping sales for the Japanese brand.

Read at CarExpert →

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The quick read

  • Nissan Australia's new chief expects 2026 to be the brand's lowest point before a return to growth
  • New products will be key to turning around slumping sales for the Japanese brand
  • Nissan's sales have been declining in recent times
  • The brand is planning a comeback with new products

For dealers: Australian dealers can expect a potential boost in sales with Nissan's planned introduction of new products

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Nissan's expected return to growth in 2027 and beyond will likely be driven by the success of its new products, which will be crucial in attracting customers back to the brand

New Products and Sales Growth

The introduction of new products will be key to Nissan's turnaround, as they will provide a much-needed boost to the brand's sales, which have been declining in recent times

Given Nissan's plans, competitors such as Toyota and Hyundai will need to be prepared to respond to the potential increase in sales, potentially through their own new product releases or marketing campaigns

Competitor Response and Market Share

Nissan's return to growth will also depend on its ability to regain market share from its competitors, which will require a strong marketing and sales strategy, including effective lead handling and competitive pricing

The success of Nissan's new products will also depend on the brand's ability to effectively manage its stock and ordering, ensuring that popular models are readily available to customers

Action Plan for Dealers

One decisive action a dealer could take this week is to review their current Nissan stock and ordering processes, and prepare for a potential increase in demand for the brand's new products, by ensuring they have a solid understanding of the upcoming models and their features

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