Nissan Formula E Team confirms Zane Maloney alongside Oliver Rowland for Season 13
Compiled by ADME Newsroom from 1 source
First reported by Nissan Australia ·
Image: Nissan Australia
The quick read
- Nissan Formula E Team has confirmed its driver line-up for the 2026/27 season.
- The team will field Oliver Rowland and Zane Maloney in the championship.
- The 2026/27 season marks the first season of the new GEN4 era of Formula E.
- Nissan's participation in Formula E will help to showcase its commitment to innovation and sustainability.
For dealers: Nissan's involvement in Formula E will help to drive interest and awareness of the brand among Australian consumers, potentially leading to increased showroom traffic and sales.
AI-assisted summary of the coverage below — check the original reporting before relying on specifics.
ADME commentary
The ADME angle
Nissan's confirmation of its Formula E driver line-up for the 2026/27 season has significant implications for the brand's marketing and lead handling in Australia.
The involvement of Oliver Rowland and Zane Maloney in the championship will likely generate interest among Australian motorsport fans, potentially driving showroom traffic for Nissan dealers.
What it means for brand awareness
The GEN4 era of Formula E, which Nissan is participating in, represents a major technological shift in the sport, and the brand's involvement will help to showcase its commitment to innovation and sustainability.
This commitment to innovation and sustainability will likely resonate with Australian consumers who are increasingly prioritizing environmental considerations when making purchasing decisions.
Impact on competitor response
Nissan's participation in Formula E will also put pressure on its competitors in the Australian market to demonstrate their own commitments to sustainability and innovation, potentially leading to a marketing arms race in the sector.
Action for dealers
This week, Nissan dealers can take decisive action by highlighting the brand's involvement in Formula E in their marketing materials and social media channels, and by preparing to field inquiries from customers who are interested in learning more about the brand's sustainable and innovative offerings.
Full coverage
Nissan Formula E Team confirms Zane Maloney alongside Oliver Rowland for Season 13
Nissan Formula E Team will field Oliver Rowland and Zane Maloney as its driver line-up for the 2026/27 ABB FIA Formula E World Championship, which marks the first season of the new GEN4 era.
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