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← Newsroom/EVs & hybrids

NRMA hails “tipping point” as more Australians drawn to EVs and just 17 pct say they are not interested

Compiled by ADME Newsroom from 1 source

First reported by The Driven · 2 September at 9:08 pm

Who's covering this — 1 article

EV specialists: 1

Image: The Driven

The quick read

Only 17% of Australians say they are not interested in EVs, indicating a significant shift in consumer attitudes.
Many Australians still rely on outdated and disproven perceptions of EV ownership, presenting an opportunity for dealers to educate customers.
The surge in interest in EVs presents a competitive advantage for dealers who are prepared to meet this demand.
Dealers who invest in staff training and customer education will be at a competitive advantage in the EV market.

For dealers: Australian dealers who can effectively address customer concerns and misconceptions about EVs will be well-positioned to capitalize on the growing demand for these vehicles.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Australians' perceptions of EV ownership are no longer a major barrier to purchase, with only 17% saying they are not interested, which means dealers can focus on addressing specific concerns rather than debunking myths.

The prevailing gap between fact and fiction around EVs presents an opportunity for dealers to educate customers and build trust, increasing the chances of a sale.

Understanding the customer

Dealers who understand the prevailing misconceptions about EVs can tailor their marketing and sales approaches to directly address these concerns, increasing the effectiveness of their efforts.

The fact that many Australians are relying on outdated and disproven perceptions of EV ownership means that dealers who invest in staff training and customer education will be at a competitive advantage.

Capitalizing on the trend

As interest in EVs surges, dealers who are prepared to meet this demand will be well-positioned to increase sales and market share, particularly if they can offer a range of EV models and provide expert advice.

Dealers should review their current stock and ordering processes to ensure they can meet the growing demand for EVs, and consider offering test drives and other experiences to help customers get familiar with the technology.

Taking action

This week, dealers can take a decisive action by reviewing their customer feedback and sales data to identify common misconceptions about EVs, and develop a plan to address these concerns through targeted marketing and sales training.

Go deeper — ADME analysis