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OnStar reborn as GM's own AI assistant, launching in the Cadillac Lyriq

Compiled by ADME Newsroom from 1 source

First reported by CarExpert · 22 October at 3:10 pm

Who's covering this — 1 article

Motoring press
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Image: CarExpert

The quick read

Full coverage

CarExpert·Motoring press·22 October at 3:10 pm

OnStar reborn as GM's own AI assistant, launching in the Cadillac Lyriq

Read at CarExpert →

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The quick read

  • General Motors is expanding its 30-year-old OnStar service with an in-car AI assistant
  • The AI assistant is trained on its own vehicles
  • All of General Motors' brand apps will be merged into one
  • The new AI assistant will launch in the Cadillac Lyriq

For dealers: Australian dealers should take note of General Motors' investment in AI technology as it may impact the competitive landscape

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The launch of General Motors' in-car AI assistant in the Cadillac Lyriq is a significant move that will likely increase customer expectations for technology integration in vehicles

What it means for the customer experience

The merging of all brand apps into one will simplify the user experience and provide a more seamless interface for customers to interact with their vehicles

This move by General Motors will put pressure on other manufacturers to invest in similar technology to remain competitive

Competitor response and market dynamics

The use of AI technology in vehicles will also change the way customers interact with dealerships, with potentially more emphasis on technology support and training

As the Cadillac Lyriq is a luxury vehicle, the AI assistant will be expected to provide a high level of sophistication and functionality, setting a new standard for the industry

Action for dealers

This week, dealers can start by reviewing their current technology offerings and considering how they can improve the customer experience through integration and simplification of their own systems