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Polestar 4 Coupe price slashed: Up to $4600 discounts bring it inline with new Polestar 4 SUV

Compiled by ADME Newsroom from 1 source

First reported by EV Central · 9 September at 12:05 am

Who's covering this — 1 article

EV specialists: 1

Image: EV Central

The quick read

Polestar Australia has cut $4600 from the price of both versions of the updated Polestar 4 Coupe.
The price cut brings the Polestar 4 Coupe in line with the Polestar 4 SUV.
The move will increase competition in the premium SUV and coupe segments.
Dealers will need to review their pricing and inventory strategies in response to the price cut.

For dealers: The price cut on the Polestar 4 Coupe will increase competition in the premium segment, requiring dealers to review their pricing and inventory strategies to remain competitive.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Polestar's price cut of up to $4600 on the Polestar 4 Coupe brings it in line with the Polestar 4 SUV, which will likely increase competition in the premium SUV and coupe segments.

This move will put pressure on other premium brands to review their pricing strategies, particularly those with similar models in the same segment.

What it means for the order bank

The price cut will likely lead to an increase in sales of the Polestar 4 Coupe, which could result in a decrease in inventory levels, making it essential for dealers to review their stock and ordering strategies.

The alignment of prices between the Polestar 4 Coupe and SUV will also make it easier for customers to compare the two models, potentially leading to a shift in sales from one model to the other.

Impact on pricing and margin

The price cut will reduce the margin on the Polestar 4 Coupe, which could impact dealers' profitability, particularly if they have already taken orders at the higher price point.

Dealers will need to review their pricing strategies to remain competitive, potentially leading to a decrease in prices across the premium segment.

Competitive response

Other premium brands, such as Audi and BMW, will need to respond to Polestar's price cut to remain competitive, potentially leading to a price war in the premium segment.

One decisive action a dealer could take this week is to review their pricing and inventory strategies for the Polestar 4 Coupe and other premium models, and be prepared to adjust their pricing and marketing strategies in response to the changing market conditions.