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← Newsroom/From the OEMsUtes & 4x4s

Production of the All-New Nissan Patrol Commences for Australia

Compiled by ADME Newsroom from 1 source

First reported by Nissan Australia · 13 October at 11:00 am

Who's covering this — 1 article

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Image: Nissan Australia

The quick read

Full coverage

Nissan Australia·OEM newsrooms·13 October at 11:00 am

Production of the All-New Nissan Patrol Commences for Australia

Production of the all-new Nissan Patrol has officially commenced in Kyushu, Japan, with the first right-hand-drive Patrol vehicles rolling off the line at the Nissan Shatai Kyushu plant, destined for…

Read at Nissan Australia →

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The quick read

  • Production of the all-new Nissan Patrol has commenced in Japan
  • The first right-hand-drive Patrol vehicles are destined for Australia
  • The vehicles are being produced at the Nissan Shatai Kyushu plant
  • The Patrol is a key model in the 4x4 segment

For dealers: Australian dealers can expect a new wave of customer interest in the Nissan Patrol

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The start of production for the all-new Nissan Patrol in Japan is a significant development for the Australian market, particularly for dealers who have been waiting for a competitive offering in the 4x4 segment

What it means for the order bank

With the first right-hand-drive Patrol vehicles rolling off the line, Australian dealers can expect a surge in customer inquiries and orders, which will put pressure on their sales and delivery processes

The Nissan Patrol is a well-established brand in Australia, and the new model is likely to attract a loyal following, as well as new customers looking for a capable and reliable 4x4 vehicle

Competitor response and market dynamics

The arrival of the new Nissan Patrol will likely prompt a response from competitors in the 4x4 segment, including Toyota and Ford, which could lead to a more competitive pricing environment and increased marketing activity

Australian dealers should be prepared to highlight the unique features and benefits of the Nissan Patrol, such as its off-road capability and towing capacity, to differentiate it from rival models

Taking action

This week, dealers can take a decisive action by reviewing their sales and marketing strategies to ensure they are well-positioned to capitalize on the incoming wave of customer interest in the new Nissan Patrol, and make any necessary adjustments to their inventory and staffing plans

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