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← Newsroom/Industry

Repco backs front-engined Porsche 996 stunt build

Compiled by ADME Newsroom from 1 source

First reported by AutoTalk Australia · 30 September at 9:49 am

Who's covering this — 1 article

Industry trade
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Image: AutoTalk Australia

The quick read

Full coverage

AutoTalk Australia·Industry trade·30 September at 9:49 am

Repco backs front-engined Porsche 996 stunt build

Repco has partnered with stunt driver Gary Reid and ShowTime on a heavily modified Porsche 996 project set to debut at the Repco Bathurst 1000. Named the ShowTime Repco-Mod 933, the car will feature…

Read at AutoTalk Australia →

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The quick read

  • Repco has partnered with stunt driver Gary Reid and ShowTime on a heavily modified Porsche 996 project.
  • The project, named the ShowTime Repco-Mod 933, will debut at the Repco Bathurst 1000.
  • The partnership aims to create buzz around the Porsche 996 model and increase its appeal to potential buyers.
  • The event is expected to draw attention to the performance capabilities and versatility of the Porsche 996.

For dealers: The Repco Bathurst 1000 debut of the ShowTime Repco-Mod 933 presents an opportunity for dealers to increase showroom traffic and sales of the Porsche 996 model.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The Repco Bathurst 1000 debut of the ShowTime Repco-Mod 933 is a strategic marketing move that will draw attention to the Porsche 996 model, potentially increasing showroom traffic for dealers who stock this model.

The partnership between Repco, Gary Reid, and ShowTime demonstrates the importance of collaborations and events in creating buzz around a brand and model, which can lead to increased lead generation and sales.

What it means for marketing

The use of a heavily modified Porsche 996 in a stunt build project highlights the versatility and performance capabilities of the model, which can be leveraged by dealers to appeal to customers looking for a unique driving experience.

The association with Repco, a well-known brand in the Australian automotive industry, adds credibility and prestige to the Porsche 996, making it more attractive to potential buyers.

Competitor response and pricing

Dealers who stock the Porsche 996 can expect increased interest and inquiries following the Repco Bathurst 1000, and should be prepared to highlight the model's features and benefits to capitalize on this opportunity.

To maximize the impact of this event, dealers should review their pricing and margin strategy for the Porsche 996 to ensure they are competitive and can meet the expected increase in demand.

Taking action

This week, dealers can take decisive action by reviewing their inventory of Porsche 996 models, preparing their sales teams to handle increased inquiries, and developing marketing materials that highlight the model's performance capabilities and association with Repco.