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← Newsroom/Industry

Road toll edges up 0.2% as AAA calls for national reset

Compiled by ADME Newsroom from 1 source

First reported by AutoTalk Australia · 20 October at 6:00 am

Who's covering this — 1 article

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The quick read

Full coverage

AutoTalk Australia·Industry trade·20 October at 6:00 am

Road toll edges up 0.2% as AAA calls for national reset

Road deaths rose 0.2% to 1,334 in the 12 months to September, with cyclist deaths up 35%, the AAA says.

Read at AutoTalk Australia →

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The quick read

  • Road deaths rose 0.2% to 1,334 in the 12 months to September
  • Cyclist deaths increased by 35% in the same period
  • The AAA is calling for a national reset in response to the rising road toll
  • The rise in cyclist deaths is a particular concern for road safety advocates

For dealers: Australian dealers should take note of the rising road toll and its potential impact on consumer attitudes towards vehicle safety features

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The increase in cyclist deaths is a stark reminder that road safety is a critical concern for all road users, and dealers can expect consumers to be increasingly interested in vehicles with advanced safety features

The Safety Imperative

Dealers who can effectively communicate the safety benefits of their vehicles will be well-positioned to attract consumers who are prioritizing safety in their purchasing decisions

The AAA's call for a national reset on road safety highlights the need for a coordinated approach to addressing the rising road toll, and dealers can play a key role in promoting safe driving practices and vehicle safety features

Marketing and Lead Handling

Dealers can leverage the rising concern about road safety to drive marketing and lead generation efforts, by highlighting the safety features of their vehicles and promoting safe driving practices

The 35% increase in cyclist deaths is a particular concern, and dealers can expect consumers to be interested in vehicles with features such as cyclist detection systems and emergency braking

Taking Action

This week, dealers can take decisive action by reviewing their marketing materials and sales scripts to ensure they are effectively communicating the safety benefits of their vehicles, and by promoting safe driving practices to their customers and community