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Saudi Arabia’s first car brand reveals crazy 1111hp EVs … and then confirms it won’t stay EV-only

Compiled by ADME Newsroom from 1 source

First reported by EV Central · 23 September at 3:00 pm

Who's covering this — 1 article

EV specialists: 1

Image: EV Central

The quick read

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EV CentralEV specialists23 September at 3:00 pm

Saudi Arabia’s first car brand reveals crazy 1111hp EVs … and then confirms it won’t stay EV-only

Saudi Arabia’s first home-grown car brand has revealed its first production models, and it certainly hasn’t taken a conservative approach. The post Saudi Arabia’s first car brand reveals crazy 1111hp…

Read at EV Central →

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← Newsroom/EVs & hybrids

Saudi Arabia’s first car brand reveals crazy 1111hp EVs … and then confirms it won’t stay EV-only

Compiled by ADME Newsroom from 1 source

First reported by EV Central · 23 September at 3:00 pm

Who's covering this — 1 article

EV specialists: 1

Image: EV Central

The quick read

Saudi Arabia's first car brand has revealed its first production models, including 1111hp EVs.
The brand has confirmed it won't stay EV-only, indicating a focus on performance and range of powertrains.
The new brand's approach could disrupt traditional segments and create new sales opportunities.
The high-performance focus could lead to increased competition and a shift in marketing strategies.

For dealers: The potential entry of a new high-performance brand into the Australian market could impact sales and marketing strategies for local dealers.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Saudi Arabia's first car brand revealing 1111hp EVs and then confirming it won't stay EV-only is a clear indication that the brand is focused on performance and not limited by traditional powertrain constraints.

This approach could potentially disrupt the traditional segments and create new opportunities for sales, particularly in the high-performance market.

What it means for the order bank

The fact that the brand is not committing to EV-only means that they are likely to offer a range of powertrains, which could appeal to a broader range of customers and increase sales potential.

This could also lead to increased competition in the high-performance segment, potentially affecting sales of existing models from other manufacturers.

Competitor response and market impact

The high-performance focus of the new brand could lead to a shift in marketing strategies, with a greater emphasis on performance and capability rather than just fuel efficiency or environmental benefits.

Australian dealers should be prepared to respond to this potential shift in the market, particularly if the new brand decides to enter the Australian market.

Action required

This week, dealers should review their current product offerings and marketing strategies to ensure they are prepared to compete with potential new entrants in the high-performance segment, such as Saudi Arabia's first car brand.

Go deeper — ADME analysis