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← Newsroom/EVs & hybrids

Smart cuts prices on existing EVs as it gets ready for launch of #5 electric SUV

Compiled by ADME Newsroom from 1 source

First reported by The Driven · 12 September at 10:30 pm

Who's covering this — 1 article

EV specialists
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Image: The Driven

The quick read

Full coverage

The Driven·EV specialists·12 September at 10:30 pm

Smart cuts prices on existing EVs as it gets ready for launch of #5 electric SUV

Smart cuts prices on its #1 and #3 SUVs, less than 2 years after launching, now starting at under $50,000, as it prepares to launch the bigger #5 electric SUV. The post Smart cuts prices on existing…

Read at The Driven →

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The quick read

  • Smart cuts prices on #1 and #3 SUVs to under $50,000
  • Price cuts come less than 2 years after launch
  • Smart prepares to launch bigger #5 electric SUV
  • Aggressive pricing strategy prioritizes market share over profit margins

For dealers: Smart's price cuts on existing EVs will put pressure on Australian dealers to review their pricing strategies and potentially lead to a more competitive pricing environment.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Smart's price cuts on its #1 and #3 SUVs, now starting at under $50,000, will put pressure on other EV manufacturers to review their pricing strategies, particularly in the sub-$50,000 segment.

The fact that Smart has cut prices less than 2 years after launching these models suggests that the brand is prioritizing market share over profit margins, at least in the short term.

Pricing and Margin

This aggressive pricing move by Smart will likely force other dealers to re-examine their pricing and margin expectations for EVs, potentially leading to a more competitive pricing environment.

The upcoming launch of the #5 electric SUV will be closely watched to see if Smart maintains its aggressive pricing strategy, which could have a ripple effect on the entire EV market.

Competitor Response

Other EV manufacturers, such as those offering models in the same segment as the #1 and #3 SUVs, will need to respond to Smart's price cuts to remain competitive, potentially leading to a price war.

Showroom Traffic

Dealers who can effectively communicate the value proposition of Smart's EVs, particularly the new pricing, may see an increase in showroom traffic and sales inquiries, as price-sensitive buyers are attracted to the brand.

To capitalize on this opportunity, dealers should review their inventory and pricing strategies this week and consider offering competitive pricing and promotions to attract buyers.

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • NVES and the FBT change: the two policies quietly reshaping what Australia buys →