Sound systems are the new horsepower: Why car makers are building studios on wheels
Compiled by ADME Newsroom from 1 source
First reported by EV Central ·
Image: EV Central
The quick read
- Car makers are prioritizing sound systems over horsepower as a key selling point.
- Speaker counts and amplifier power are becoming the new benchmarks for in-car audio.
- Advanced sound systems are likely to become a key differentiator for dealers.
- Dealers who effectively market and merchandise audio capabilities may be able to increase sales and maintain profit margins.
For dealers: Australian dealers who adapt to this shift in priorities can gain a competitive edge and increase sales of higher-margin vehicles and options.
AI-assisted summary of the coverage below — check the original reporting before relying on specifics.
ADME commentary
The ADME angle
The shift in focus from horsepower to sound systems represents a significant opportunity for Australian dealers to differentiate their offerings and attract customers who value in-car entertainment.
This change in priorities is likely to impact the way dealers market and merchandise their vehicles, with a greater emphasis on showcasing audio capabilities.
What it means for the order bank
Dealers who are able to effectively communicate the value of advanced sound systems to their customers may be able to increase sales of higher-margin vehicles and options.
The ability to offer a premium audio experience could also help dealers to justify higher prices and maintain profit margins in a competitive market.
Competitor response and market dynamics
As more manufacturers prioritize sound systems, dealers will need to stay up-to-date with the latest developments and be prepared to compare and contrast the audio offerings of different brands.
Actionable insights for dealers
This week, dealers can take action by reviewing their current inventory and marketing materials to ensure they are effectively showcasing the audio capabilities of their vehicles and identifying opportunities to upsell and cross-sell related options.
Full coverage
Sound systems are the new horsepower: Why car makers are building studios on wheels
Forget kilowatts. As part of the tech push infiltrating cabins, the new bragging rights in cars are speaker counts, amplifier
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