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← Newsroom/EVs & hybridsPolicy & safety

Subaru Forester recalled

Compiled by ADME Newsroom from 1 source

First reported by CarExpert · 8 October at 11:06 am

Who's covering this — 1 article

Motoring press: 1

Image: CarExpert

The quick read

Subaru is recalling a small number of Forester Hybrids due to a transmission issue.
The issue may prevent the vehicle from staying in Park.
The recall affects the hybrid variant of the Forester model.
The recall may impact customer trust in the Subaru brand.

For dealers: Australian dealers need to be prepared to address customer concerns about the Subaru Forester Hybrid recall and provide reassurance about the brand's commitment to safety and quality.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The Subaru Forester Hybrid recall directly affects the trust that Australian customers have in the brand, particularly in the hybrid segment where reliability and safety are paramount.

Competitor Response

Hyundai and Toyota, with their own hybrid offerings, will likely seize on this recall to promote the reliability of their own models, potentially drawing customers away from Subaru.

Subaru dealers must be prepared to address customer concerns about the recall and provide reassurance about the brand's commitment to safety and quality.

Showroom Traffic and Stock

The recall may lead to a decrease in showroom traffic for the Forester Hybrid, as customers may be deterred by the perceived safety issue, which could impact sales and revenue for Subaru dealers.

Dealers should review their stock levels and consider adjusting their ordering to minimize the impact of the recall on their business.

Pricing and Margin

The recall may also lead to pricing pressures, as customers may expect discounts or other incentives to compensate for the perceived risk associated with the Forester Hybrid.

To mitigate this, Subaru dealers could focus on promoting the brand's other models, such as the non-hybrid Forester, to maintain sales and revenue.

One decisive action a dealer could take this week is to proactively contact customers who have purchased the affected Forester Hybrid models and offer them a free inspection and repair, to demonstrate the dealer's commitment to customer safety and satisfaction.

Go deeper — ADME analysis