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← Newsroom/From the OEMsEVs & hybridsSales & market

Subaru revives dedicated performance division to build fun cars again

Compiled by ADME Newsroom from 2 sources

First reported by 7NEWS · 27 July at 6:02 pm

Who's covering this — 2 articles

Broadcast news
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Motoring press
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Image: 7NEWS

The quick read

Full coverage

7NEWS·Broadcast news·27 July at 6:02 pm

Subaru revives dedicated performance division to build fun cars again

Subaru's growing hybrid and electric vehicle sales have given the company more flexibility to continue investing in performance models.

Read at 7NEWS →
CarExpert·Motoring press·27 July at 4:24 pm

Subaru revives dedicated performance division to build fun cars again

Subaru's growing hybrid and electric vehicle sales have given the company more flexibility to continue investing in performance models.

Read at CarExpert →

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The quick read

  • Subaru is reviving its dedicated performance division to build fun cars again
  • Subaru's growing hybrid and electric vehicle sales have given the company more flexibility to invest in performance models
  • The company's performance division will focus on creating exciting cars
  • Subaru's hybrid and electric vehicle sales are increasing

For dealers: Australian dealers can expect a potential boost in sales and customer interest with Subaru's renewed focus on performance models

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Subaru's decision to revive its performance division is a clear indication that the company is committed to creating exciting cars that will drive showroom traffic and boost sales

What it means for the order bank

The increased focus on performance models will likely lead to a surge in demand for these cars, and dealers should be prepared to stock up on these models to meet customer demand

Subaru's hybrid and electric vehicle sales have given the company the flexibility to invest in performance models, which will likely lead to a more diverse range of cars available to customers

Competitor response

Other manufacturers, such as Toyota and Honda, will likely take notice of Subaru's move and respond with their own performance-oriented models, increasing competition in the market

Dealers should be prepared to highlight the unique features and benefits of Subaru's performance models to differentiate them from the competition

Taking action

One decisive action a dealer could take this week is to review their current stock and ordering process to ensure they are prepared to meet the potential surge in demand for Subaru's performance models

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