Tesla bringing its latest self-driving tech to older cars in Australia, with a catch
Compiled by ADME Newsroom from 2 sources
First reported by 7NEWS ·
Image: 7NEWS
The quick read
- Tesla is developing a version of its Full Self-Driving system for vehicles running the older Hardware 3.
- The system will be available for older cars in Australia.
- The development is currently in 'active development'.
- The move could increase the residual value of older Tesla models.
For dealers: The development of autonomous driving technology for older Tesla models will impact dealer inventory and pricing strategies.
AI-assisted summary of the coverage below — check the original reporting before relying on specifics.
ADME commentary
The ADME angle
Tesla's decision to bring its latest self-driving tech to older cars in Australia will increase the residual value of these vehicles, making them more attractive to potential buyers and potentially reducing the number of trade-ins on newer models.
This could lead to a shift in customer purchasing behavior, with some buyers opting for older models with the latest technology rather than newer models with less advanced features.
What it means for the order bank
Dealers may need to adjust their ordering strategies to account for the increased demand for older models with the Full Self-Driving system, potentially leading to a reduction in orders for newer models.
The ability to offer older models with advanced technology could also impact pricing and margin, as dealers may be able to command a premium for these vehicles.
Competitor response
Other manufacturers may respond to Tesla's move by accelerating their own autonomous driving technology development, potentially leading to a wave of new competitors in the Australian market.
Dealers should be prepared to adapt their marketing and lead handling strategies to account for the changing competitive landscape and the increased focus on autonomous driving technology.
Action plan
This week, dealers should review their current inventory and ordering strategies to determine how they can capitalize on the increased demand for older Tesla models with the Full Self-Driving system.
Full coverage
Tesla bringing its latest self-driving tech to older cars in Australia, with a catch
Tesla has assured Australian customers a version of its Full Self-Driving system is in "active development" for vehicles running the older Hardware 3.
Read at 7NEWS →Tesla bringing its latest self-driving tech to older cars in Australia, with a catch
Tesla has assured Australian customers a version of its Full Self-Driving system is in "active development" for vehicles running the older Hardware 3.
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