← Newsroom/EVs & hybrids

Tesla held a vote on where to build the next Supercharger, and then picked another winner

Compiled by from 1 source

First reported by The Driven ·

Who's covering this — 1 article

EV specialists
1
Share

Image: The Driven

The quick read

  • Tesla held a vote on preferred Supercharger sites but chose a different winner.
  • Three sites attracted massive votes but were not selected.
  • Tesla's decision may undermine the credibility of future attempts to engage with customers.
  • Dealers may be able to differentiate themselves by being more responsive to customer needs.

For dealers: Australian dealers can learn from Tesla's mistakes by prioritizing customer feedback and responsiveness to build trust and loyalty with their customers.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Tesla's decision to disregard the results of its own vote on Supercharger locations suggests the company is not interested in crowd-sourced feedback, which could be a concern for Australian dealers who are trying to build trust with their customers.

This approach may undermine the credibility of any future attempts by Tesla to engage with its customers or gather feedback, making it harder for dealers to build a loyal customer base.

What it means for customer engagement

The fact that three sites attracted massive votes but were not chosen raises questions about Tesla's priorities and whether they are truly committed to meeting the needs of their customers, which could be a turn-off for potential buyers.

This lack of transparency and disregard for customer feedback could give Australian dealers an opportunity to differentiate themselves by being more responsive to customer needs and preferences.

Competitor response

Dealers who can demonstrate a genuine commitment to listening to their customers and responding to their needs may be able to attract customers who are put off by Tesla's approach, which could be a key differentiator in a competitive market.

One decisive action a dealer could take this week is to review their own customer feedback mechanisms and make sure they are actively responding to customer concerns and suggestions, in order to build trust and loyalty with their customers.

Full coverage

The DrivenEV specialists

Tesla held a vote on where to build the next Supercharger, and then picked another winner

Tesla held a vote on preferred Supercharger sites. Three sites attracted massive votes, and then Tesla chose another winner. Why bother? The post Tesla held a vote on where to build the next…

Read at The Driven

The ADME Newsroom is a news aggregator. Headlines, excerpts and article images remain the property of their original publishers, are shown for the purpose of reporting news, and always link to and credit the original reporting. Items marked “file image” use manufacturer-supplied press imagery of the vehicle referenced; vehicle and brand names are trademarks of their respective owners.

Quick-read summaries and “ADME commentary” are our own, are clearly marked, and are general industry commentary — not financial, legal or purchasing advice. Summaries and commentary may be AI-assisted and can contain errors — always check the original reporting before relying on specifics. Publishers and manufacturers: for corrections, attribution changes or removal, contact advertising@adme.net.au and we'll action it promptly. Read our editorial standards.

Ready to stand out?Tell us about it.

Whether it’s a brand, a campaign or a product that needs to stand out, we’d love to hear about it.