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← Newsroom/EVs & hybrids

Tesla Roadster gen-2: ‘rocket-boosted’ electric hypercar delayed by two weeks, now six years late

Compiled by ADME Newsroom from 1 source

First reported by Chasing Cars · 30 September at 4:44 pm

Who's covering this — 1 article

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Image: Chasing Cars

The quick read

Full coverage

Chasing Cars·Motoring press·30 September at 4:44 pm

Tesla Roadster gen-2: ‘rocket-boosted’ electric hypercar delayed by two weeks, now six years late

The unveiling of the second-generation Tesla Roadster has been delayed yet again. Scheduled for tomorrow in the Texan city of Waco, Tesla announced a two-week delay due to severe weather. The…

Read at Chasing Cars →

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The quick read

  • The second-generation Tesla Roadster has been delayed again, with a two-week postponement due to severe weather in Waco, Texas.
  • The delay adds to the already six-year wait for the new Roadster, which can impact customer loyalty and interest.
  • The prolonged delay can lead to a decrease in customer deposits and orders, allowing competitors to gain ground in the EV segment.
  • Australian dealers can capitalize on the situation by promoting alternative EV models and attracting disappointed customers.

For dealers: The delay of the Tesla Roadster gen-2 can lead to a shift in customer interest towards other electric vehicles, presenting an opportunity for Australian dealers to promote alternative models and attract new customers.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The delay of the Tesla Roadster gen-2 unveiling has significant implications for the electric vehicle market, particularly in terms of customer expectations and demand.

The two-week delay due to severe weather in Waco, Texas, may seem minor, but it adds to the already six-year delay of the second-generation Roadster, which can impact customer loyalty and interest.

What it means for the order bank

The prolonged delay of the Tesla Roadster gen-2 can lead to a decrease in customer deposits and orders, as buyers may lose patience and consider alternative electric vehicles from other manufacturers.

This can result in a loss of market share for Tesla, allowing competitors to gain ground in the EV segment.

Competitor response and market dynamics

The delay of the Tesla Roadster gen-2 can be seen as an opportunity for other manufacturers to promote their own electric vehicles, such as the Porsche Taycan or the Audi e-tron, and attract customers who are waiting for the Roadster.

Australian dealers can capitalize on this situation by highlighting the benefits and availability of alternative EV models, potentially attracting customers who are disappointed with the Tesla Roadster gen-2 delay.

Taking action

This week, Australian dealers can review their current EV inventory and marketing strategies to ensure they are well-positioned to capture customers who may be reconsidering their purchase due to the Tesla Roadster gen-2 delay.

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