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The future of racing is electric. Bathurst’s last-lap fuel drama shows why

Compiled by ADME Newsroom from 1 source

First reported by The Driven · 12 October at 1:05 pm

Who's covering this — 1 article

EV specialists: 1

Image: The Driven

The quick read

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The DrivenEV specialists12 October at 1:05 pm

The future of racing is electric. Bathurst’s last-lap fuel drama shows why

Sound, vibration and mechanical drama have been central to motorsport’s theatre. Glider pilots, skydivers, speed skiers and sailors prove that noise is not performance, and maybe now EVs. The post…

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← Newsroom/EVs & hybrids

The future of racing is electric. Bathurst’s last-lap fuel drama shows why

Compiled by ADME Newsroom from 1 source

First reported by The Driven · 12 October at 1:05 pm

Who's covering this — 1 article

EV specialists: 1

Image: The Driven

The quick read

The future of racing is electric, as evidenced by the last-lap fuel drama at Bathurst
Noise is not a prerequisite for performance, as shown by glider pilots, skydivers, speed skiers, and sailors
EVs are now a viable option for motorsport, changing the theatre of the sport
The shift to EVs in racing could influence consumer perceptions of electric vehicles

For dealers: Australian dealers should be prepared for a potential increase in interest in electric vehicles as the technology becomes more prominent in motorsport

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The last-lap fuel drama at Bathurst highlights the reliability and performance issues that can plague traditional fuel-powered vehicles, making a strong case for the adoption of electric vehicles in racing

The Performance Factor

The fact that glider pilots, skydivers, speed skiers, and sailors can achieve high levels of performance without noise suggests that the perception of EVs as less exciting or less capable than traditional vehicles is misguided

The theatre of motorsport is not just about the noise, but about the competition, skill, and strategy involved, and EVs can provide a new and exciting dimension to the sport

The Consumer Connection

As EVs become more prominent in motorsport, consumer perceptions of electric vehicles are likely to shift, with many potential buyers becoming more interested in the technology and its capabilities

The influence of motorsport on consumer behavior should not be underestimated, and dealers who are prepared to capitalize on this trend could see an increase in sales and interest in electric vehicles

Taking Action

This week, dealers can start by reviewing their current stock and ordering processes to ensure they are prepared to meet the potential increase in demand for electric vehicles, and by training their sales staff to effectively communicate the benefits and capabilities of EVs to potential buyers

Go deeper — ADME analysis