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© 2026 ADME. All rights reserved.PrivacyTermsEditorial standards
← Newsroom/EVs & hybridsChinese brandsDealers & retail

The price war in the electric hatch market: We compare the MG4 Urban with the Geely EX2

Compiled by ADME Newsroom from 2 sources

First reported by The Driven · 15 October at 4:27 pm

Who's covering this — 2 articles

EV specialists
1
OEM newsrooms
1
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Image: The Driven

The quick read

Full coverage

The Driven·EV specialists·15 October at 4:27 pm

The price war in the electric hatch market: We compare the MG4 Urban with the Geely EX2

We test drive Australia's newest affordable electric hatchback and compare it to one of our favourite electric hatches from earlier in 2026. The post The price war in the electric hatch market: We…

Read at The Driven →
Geely Australia (Newsroom)·OEM newsrooms·1 October at 8:00 pm

Wheels Best Compact Car for 2026 | Geely EX2

The world’s bestselling small EV* , the Geely EX2, has just added another title to its resumé – Wheels Best Compact Car 2026-2027....Read more on Geely Australia.

Read at Geely Australia (Newsroom) →

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The quick read

  • The MG4 Urban and Geely EX2 are competing in the electric hatch market
  • The Geely EX2 is the world's bestselling small EV
  • The Geely EX2 has been awarded Wheels Best Compact Car 2026-2027
  • The comparison test drive highlights the price war in the electric hatch market

For dealers: Australian dealers need to be prepared to respond to the price war in the electric hatch market to remain competitive

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The fact that the Geely EX2 is the world's bestselling small EV and has been awarded Wheels Best Compact Car 2026-2027 is a significant threat to other brands in the electric hatch market, including the MG4 Urban

What it means for pricing and margin

The price war in the electric hatch market will likely lead to decreased margins for dealers, making it essential to optimize pricing strategies to remain competitive

The Geely EX2's success is a testament to the growing demand for affordable electric vehicles, and dealers should be prepared to stock and promote these models accordingly

Competitor response and marketing

Dealers should be prepared to respond to the marketing and promotional efforts of competitors, such as Geely, to remain visible in the market and attract potential customers

The comparison test drive between the MG4 Urban and Geely EX2 highlights the importance of having knowledgeable sales staff who can effectively communicate the features and benefits of each model

Taking action

This week, dealers should review their current inventory and pricing strategies for electric hatch models, such as the MG4 Urban and Geely EX2, and make adjustments as necessary to remain competitive in the market

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →