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← Newsroom/EVs & hybrids

Volvo EX40 replacement tipped for 2027 as brand plots turnaround

Compiled by ADME Newsroom from 1 source

First reported by CarExpert · 4 November at 3:44 pm

Who's covering this — 1 article

Motoring press: 1

Image: CarExpert

The quick read

Volvo is set to launch a new SUV on its newest EV platform in 2027
The new SUV will replace the current EX40
The new SUV will be more affordable than the current EX40
The new SUV will be built on Volvo's newest EV platform

For dealers: Australian dealers should prepare for a potential increase in customer interest in Volvo's SUV range with the launch of the new model

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The launch of a more affordable SUV on a new EV platform is a clear attempt by Volvo to boost sales and increase market share in the competitive SUV segment

What it means for the order bank

With the new SUV set to replace the EX40, dealers can expect a shift in customer demand away from the current model and towards the new one, potentially leading to a decrease in EX40 sales and an increase in sales of the new model

The fact that the new SUV will be more affordable than the current EX40 suggests that Volvo is targeting a wider range of customers, including those who may have been priced out of the market by the current model

Pricing and margin implications

The launch of a more affordable SUV could put pressure on dealers to maintain or increase sales volumes in order to maintain profit margins, particularly if the new model is priced lower than the current EX40

Dealers will need to carefully manage their pricing and inventory strategies to ensure they remain competitive in the market

Competitor response

The launch of a new SUV by Volvo will likely prompt a response from competitors in the SUV segment, potentially leading to increased competition and pricing pressure in the market

To stay ahead of the competition, dealers should focus on providing excellent customer service and highlighting the unique features and benefits of the new Volvo SUV

One decisive action dealers could take this week is to review their current inventory and pricing strategies to ensure they are well-positioned for the launch of the new SUV in 2027

Go deeper — ADME analysis