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We test Continental’s new CrossContact A/T2 all-terrain tyre

Compiled by ADME Newsroom from 1 source

First reported by CarExpert · 21 September at 12:00 am

Who's covering this — 1 article

Motoring press: 1

Image: CarExpert

The quick read

Continental has developed a new all-terrain tyre designed for Australia.
The all-terrain tyre segment has been overlooked for some time.
The new tyre has been designed to handle both on-road and off-road driving.
Dealers who stock the tyre will need to ensure they have sufficient inventory to meet demand.

For dealers: Australian dealers who stock the new Continental CrossContact A/T2 tyre could see an increase in showroom traffic and sales, particularly if they can offer expert advice and guidance on the benefits of all-terrain tyres.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

Continental's development of an all-terrain tyre designed for Australia is a significant move that could increase showroom traffic for dealers who stock these tyres, particularly those with a high proportion of 4WD and SUV customers.

The all-terrain tyre segment has been overlooked for some time, which means there is potential for dealers to capitalize on the renewed interest in this segment and attract customers who are looking for a tyre that can handle both on-road and off-road driving.

What it means for stock and ordering

Dealers who stock the new Continental CrossContact A/T2 tyre will need to ensure they have sufficient inventory to meet demand, particularly if the tyre proves popular with Australian customers who value its all-terrain capabilities.

The fact that the tyre has been designed specifically for Australia suggests that Continental has done its research and is confident that there is a market for this product, which could lead to increased sales and revenue for dealers who get on board early.

Competitor response and pricing

Other tyre manufacturers may respond to Continental's move by developing their own all-terrain tyres, which could lead to increased competition and potentially lower prices, making it essential for dealers to stay on top of pricing and margin management.

Dealers who can offer competitive pricing and margin on the CrossContact A/T2 tyre will be well-placed to attract customers and increase sales, particularly if they can also offer expert advice and guidance on the benefits of all-terrain tyres.

Taking action

This week, dealers can take the decisive action of contacting their Continental representative to discuss stock and ordering options for the new CrossContact A/T2 tyre, and to find out more about the marketing and promotional support that will be available to help drive sales and increase customer interest.