← Newsroom/From the OEMsUtes & 4x4s

Whatever the job, it takes you and a Ranger

Compiled by ADME Newsroom from 1 source

First reported by Ford Australia · 27 July at 11:53 am

Who's covering this — 1 article

OEM newsrooms: 1

Image: Ford Australia

The quick read

Full coverage

Ford AustraliaOEM newsrooms27 July at 11:53 am

Whatever the job, it takes you and a Ranger

Ford Ranger has been Australia’s top-selling 4X4 for the last three years. So, we wondered, how many jobs have Ranger owners got up to in that time? The houses built, farms tended, horses shod,…

Watch at Ford Australia →

More from the newsroom

CarExpert

Mini Countryman Edition to feature a little more off-roading ability

Ford Australia (Newsroom)

Ford Ranger Super Duty: Mountain Goat Story

Ford Australia (Newsroom)

The 2026 Ford Ranger is Coming to Australia

Subaru Australia (Newsroom)

Subaru Australia announces 2024 Retailer of the Year Award winners and names Bunbury Subaru National winner

Subaru Australia (Newsroom)

Roy Morgan back-to-back Major Car Manufacturer of the Year

Deepal Australia (Newsroom)

DEEPAL E07 Named CarExpert’s Best EV Large SUV

The ADME Newsroom is a news aggregator. Headlines, excerpts and article images remain the property of their original publishers, are shown for the purpose of reporting news, and always link to and credit the original reporting. Items marked “file image” use manufacturer-supplied press imagery of the vehicle referenced; vehicle and brand names are trademarks of their respective owners.

Quick-read summaries and “ADME commentary” are our own, are clearly marked, and are general industry commentary — not financial, legal or purchasing advice. Summaries and commentary may be AI-assisted and can contain errors — always check the original reporting before relying on specifics. Publishers and manufacturers: for corrections, attribution changes or removal, contact advertising@adme.net.au and we'll action it promptly. Read our editorial standards.

← Newsroom/From the OEMsUtes & 4x4s

Whatever the job, it takes you and a Ranger

Compiled by ADME Newsroom from 1 source

First reported by Ford Australia · 27 July at 11:53 am

Who's covering this — 1 article

OEM newsrooms: 1

Image: Ford Australia

The quick read

Ford Ranger has been Australia’s top-selling 4X4 for the last three years
The Ranger's popularity can be attributed to its versatility in various jobs and industries
Ranger owners have used their vehicles for tasks such as building houses and tending farms
The Ranger's success has likely contributed to the growth of the 4x4 segment in Australia

For dealers: Australian dealers can leverage the Ford Ranger's reputation and popularity to attract customers and increase sales

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The Ford Ranger's dominance in the 4x4 market is a testament to its reliability and versatility, making it an attractive option for customers who need a vehicle that can handle various tasks

What it means for showroom traffic

The Ranger's popularity can drive showroom traffic, as customers are likely to visit dealerships to experience the vehicle's capabilities firsthand, and dealers can use this opportunity to showcase the vehicle's features and benefits

The Ranger's success in the 4x4 segment can also attract customers who are looking for a vehicle that can handle both on-road and off-road driving, further increasing showroom traffic

Stock and ordering strategies

Dealers can optimize their stock levels and ordering strategies to meet the demand for the Ford Ranger, ensuring that they have a steady supply of the vehicle to meet customer demand

This can also help dealers to minimize losses due to stockouts or overstocking, and maximize their profits

Competitor response and pricing

Competitors in the 4x4 segment may respond to the Ford Ranger's success by offering similar vehicles with comparable features and pricing, which can lead to a more competitive market and potential pricing pressures

However, the Ford Ranger's strong reputation and customer loyalty can help dealers to maintain their pricing and margin, even in the face of competition

One decisive action dealers can take this week is to review their inventory levels and ordering strategies to ensure they are well-stocked with Ford Rangers, and prepare for potential increases in showroom traffic and customer inquiries

Go deeper — ADME analysis

The quick read

Full coverage

Ford AustraliaOEM newsrooms27 July at 11:53 am

Whatever the job, it takes you and a Ranger

Ford Ranger has been Australia’s top-selling 4X4 for the last three years. So, we wondered, how many jobs have Ranger owners got up to in that time? The houses built, farms tended, horses shod,…

Watch at Ford Australia →