← Newsroom/Industry

Why the cheapest truck isn’t always the cheapest truck for Parkes Shire Council

Compiled by ADME Newsroom from 1 source

First reported by Fleet Auto News · 10 September at 11:32 am

Who's covering this — 1 article

Industry trade: 1

Image: Fleet Auto News

The quick read

Full coverage

Fleet Auto NewsIndustry trade10 September at 11:32 am

Why the cheapest truck isn’t always the cheapest truck for Parkes Shire Council

Parkes Shire Council is a finalist in the Fleet of the Year category in the 2026 Fleet News Group Awards. Its approach to fleet purchasing goes well beyond tender price, using actual operating costs,…

Read at Fleet Auto News →

More from the newsroom

Chasing Cars

A true Ford Everest and Toyota Prado rival? (Hyundai Palisade XRT Pro 2026 Review)

Chasing Cars

Hyundai Palisade XRT Pro 2026 review

CarExpert

2027 Hyundai Palisade XRT Pro review: Quick drive

carsales

NEWS6Washington warns Ford to cut China tiesThe Trump administration is leaning on the Blue Oval’s global CEO over its Chinese partners, just as Ford Australia locks in two China-built modelsSarah Varcoe - Sep 10th

Fleet Auto News

Finalists announced for 2026 Novated Lease Car of the Year

Fleet Auto News

Fleet Maintenance Finally Goes Digital

The ADME Newsroom is a news aggregator. Headlines, excerpts and article images remain the property of their original publishers, are shown for the purpose of reporting news, and always link to and credit the original reporting. Items marked “file image” use manufacturer-supplied press imagery of the vehicle referenced; vehicle and brand names are trademarks of their respective owners.

Quick-read summaries and “ADME commentary” are our own, are clearly marked, and are general industry commentary — not financial, legal or purchasing advice. Summaries and commentary may be AI-assisted and can contain errors — always check the original reporting before relying on specifics. Publishers and manufacturers: for corrections, attribution changes or removal, contact advertising@adme.net.au and we'll action it promptly. Read our editorial standards.

← Newsroom/Industry

Why the cheapest truck isn’t always the cheapest truck for Parkes Shire Council

Compiled by ADME Newsroom from 1 source

First reported by Fleet Auto News · 10 September at 11:32 am

Who's covering this — 1 article

Industry trade: 1

Image: Fleet Auto News

The quick read

Parkes Shire Council's fleet purchasing approach considers actual operating costs, not just tender price.
The council is a finalist in the 2026 Fleet News Group Awards for its fleet management strategy.
Dealers must demonstrate the total cost of ownership of their vehicles to win fleet sales.
The 2026 Fleet News Group Awards provides a benchmark for dealers to measure their fleet sales strategies against.

For dealers: Australian dealers must adapt their sales strategies to demonstrate the total cost of ownership of their vehicles in order to remain competitive in the fleet sales market.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The fact that Parkes Shire Council's fleet purchasing approach goes beyond tender price to consider actual operating costs has significant implications for Australian dealers, particularly in the truck segment.

This approach means that dealers can no longer rely solely on offering the lowest upfront price to win fleet sales, and must instead be able to demonstrate the total cost of ownership of their vehicles.

Understanding Total Cost of Ownership

Dealers who can provide detailed information on the operating costs of their vehicles, such as fuel efficiency, maintenance requirements, and resale value, will be better positioned to win fleet sales.

The 2026 Fleet News Group Awards, in which Parkes Shire Council is a finalist, highlights the importance of this approach and provides a benchmark for dealers to measure their own fleet sales strategies against.

Building a Competitive Edge

By adopting a similar approach to fleet purchasing, dealers can differentiate themselves from competitors and build stronger relationships with fleet customers.

Dealers who can demonstrate a deep understanding of their customers' operating costs and provide tailored solutions to meet their needs will be more likely to secure long-term fleet sales agreements.

Taking Action

This week, dealers can take the first step towards developing a more comprehensive fleet sales strategy by reviewing their current approach to total cost of ownership and identifying areas for improvement.