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← Newsroom/EVs & hybrids

Wild Range Rover GT revealed: “Car-like” SUV-coupe EV arrives to fight electric versions of the BMW X6 and Mercedes GLE Coupe

Compiled by ADME Newsroom from 2 sources

First reported by EV Central · 23 July at 2:13 am

Who's covering this — 2 articles

EV specialists
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The quick read

Full coverage

EV Central·EV specialists·23 July at 2:13 am

Wild Range Rover GT revealed: “Car-like” SUV-coupe EV arrives to fight electric versions of the BMW X6 and Mercedes GLE Coupe

Land Rover has given us our first glimpse of a dramatic new all-electric Range Rover GT ahead of its launch

Read at EV Central →
The Driven·EV specialists·21 July at 7:31 pm

Range Rover Sport Electric will be brand’s second EV

Range Rover to launch its second EV, the Sport Electric, a luxury electric SUV that the company hopes will “redefine” the segment. The post Range Rover Sport Electric will be brand’s second EV…

Read at The Driven →

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The quick read

  • Land Rover has revealed the all-electric Range Rover GT, a luxury electric SUV-coupe to rival the BMW X6 and Mercedes GLE Coupe
  • The Range Rover GT is the brand's second EV, following the upcoming Range Rover Sport Electric
  • The new model is expected to redefine the luxury electric SUV segment
  • Land Rover aims to compete with established players in the electric vehicle market

For dealers: Australian dealers should prepare for increased competition in the luxury electric SUV segment with the arrival of the Range Rover GT and Sport Electric

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The launch of the Range Rover GT and Sport Electric will put pressure on BMW and Mercedes to respond with their own electric offerings, potentially leading to a price war in the luxury electric SUV segment

Competitor Response

The BMW X6 and Mercedes GLE Coupe will need to be competitive in terms of range, features, and pricing to maintain their market share, which could lead to a decrease in prices and margins for these models

Land Rover's entry into the luxury electric SUV segment with two models will also increase showroom traffic, as customers will be drawn to the brand's reputation for luxury and off-road capability

Showroom Traffic and Stock

Australian dealers can expect an increase in inquiries and test drives for the Range Rover GT and Sport Electric, and should ensure they have adequate stock and trained staff to handle the demand

The Range Rover GT's focus on being 'car-like' will also attract customers who are looking for a more traditional driving experience, which could lead to an increase in sales for the model

Pricing and Margin

Dealers should be prepared to negotiate on price, as the luxury electric SUV segment is expected to become increasingly competitive, and customers will be looking for the best deal

To stay ahead of the competition, dealers can start by reviewing their pricing and margin strategy for the Range Rover GT and Sport Electric, and prepare to offer competitive deals to customers

One decisive action dealers can take this week is to review their current inventory and pricing for the BMW X6 and Mercedes GLE Coupe, and prepare to adjust their strategy to remain competitive in the market

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