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← Newsroom/IndustryEVs & hybrids

World EV Day belongs to the industry, not just the technology

Compiled by ADME Newsroom from 1 source

First reported by VACC (Newsroom) · 9 September at 7:18 pm

Who's covering this — 1 article

Industry trade
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Image: VACC (Newsroom)

The quick read

Full coverage

VACC (Newsroom)·Industry trade·9 September at 7:18 pm

World EV Day belongs to the industry, not just the technology

Every 9 September, World EV Day turns the spotlight onto the vehicles. I prefer to turn it toward the people who sell, service, and repair them.

Read at VACC (Newsroom) →

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The quick read

  • World EV Day is observed every 9 September
  • The day should focus on the people who sell, service, and repair EVs and hybrids, not just the vehicles themselves
  • The success of EVs and hybrids depends on the efforts of sales, service, and repair staff
  • Dealers can use World EV Day to promote their staff's expertise and customer service

For dealers: Australian dealers can benefit from World EV Day by shifting the focus from the technology to the people who make the industry tick, potentially leading to increased showroom traffic and sales.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

World EV Day is an opportunity to shift the focus from the technology itself to the people who make the industry tick, including sales, service, and repair staff

This perspective is crucial because it acknowledges that the success of EVs and hybrids depends on the efforts of those who sell, service, and repair them

The Human Factor

The emphasis on people rather than vehicles can lead to increased showroom traffic, as customers are drawn to dealerships that prioritize their needs and concerns

By highlighting the importance of sales, service, and repair staff, dealers can differentiate themselves from competitors and establish a reputation for excellent customer service

Marketing and Lead Handling

Dealers can leverage World EV Day to promote their staff's expertise and showcase their commitment to customer satisfaction, potentially generating more leads and sales

Taking Action

This week, dealers can take a decisive action by launching a social media campaign that puts the spotlight on their sales, service, and repair staff, highlighting their stories and expertise to attract potential customers

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